6 Best Guides to TikTok Ad Formats 2024
TikTok Ad Formats 2024 is very crucial to understand if you must make a significant impact as a TikTok creator in 2024.
It’s important to understand TikTok ad formats 2024, to enable you to stay up-to-date on the latest TikTok advertising format.
TikTok is a well-recognized platform that hosts Gen Z and young millennia’s audience effectively for marketers and content creators.
So, through this article, you’ll discover the best practices for TikTok advertising in 2024. In addition, you’ll find tips and steps to create a successful campaign using the latest strategies for optimal results.
Benefits of TikTok Advertising
Marketers and businesses have used TikTok to reach a wide network of audiences on the platform. Most especially people who want to reach younger audiences to showcase their services or products to them.
Also, successful brands have used TikTok to create more awareness about their brand and go viral through their content. When it comes to creating ads on TikTok, you’ll be able to create engaging videos for a variety of audiences.
Moreso, products can be showcased authentically on the platform using TikTok ad formats 2024.
The ad formats on TikTok are comprised of different ad features and creatives, allowing creators to craft engaging and memorable ads.
Related: Best TikTok Ads for e-commerce stores tactics
For this reason, we’ve carefully highlighted some of the best TikTok ad formats using the latest strategies in 2024.
TikTok Ad Formats 2024
2024 TikTok Ad Formats
There are 5 main best TikTok ad formats for your 2024 TikTok advertisements these may include;
- In-Feed Ads
These types of TikTok ads are video ads that appear on the For You page of users and are visually appealing to viewers.
They appear seamlessly on your screen and often include CTA buttons that can redirect users to their landing page.
In-Feed TikTok Spec
- Size of Files: the video size should be less than 500 MB.
- Resolution: recommended TikTok resolutions are ≥640*640px, ≥540*960px or can be ≥960*540px.
- File Lengths: video length can range up to 60s but we recommend using from 10-15secs depending on the ad.
- File Options: feel free to use .mpeg, .3gp, .mp4, .mov, or .avi
- Aspect Ratio: the recommended ratio is 16:9
In-Feed Features
In-feed are a type of TikTok ad formats 2024 that comes with awesome features to boost your business goals.
- It operates in the form of native advertising which showcases normal TikTok videos
- Their ad formats are engaging and appealing to viewers in the TikTok community.
- Audiences can click on ads to get more Info about the content of the ads.
- Can redirect viewers to their websites or landing pages
- Very easy to be set by any TikTok user with the TikTok ads manager.
- Top View ads
These types of ads are highly effective in generating impressions and can help brands to gain more awareness. This form of advertising is what users on TikTok view after opening the app on their device.
Furthermore, brands who may want to book for their placements can reach out to the TikTok agency for reservation.
TikTok Top View Ad Specs
- Aspect ratio: feel free to use 9:16, 1:1 or 16:9
- Size of File: maximum of 500MB
- File options: .3gp, .mpeg, .mov, .mp4, or .avi
- Video lengths: we recommend using from 9-15secs, but you can use up to 60secs.
- file resolution: ≥40 x 960px, ≥640 x 640px, or ≥ 960 x 540px
Features of TopView Ads
- Well designed to showcase the full-screen of ads for up to 3sec before turning to normal In-feed ads.
- It helps in establishing a memorial impression for your Tiktok audiences
- They are seen above the For You page of users which generates awareness for brands.
- Branded hashtag Ads
This particular TikTok ad formats 2024 uses a branded effect format which helps brands in creating TikTok trends. This allows viewers to join their TikTok challenges by using sponsors’ hashtags to inspire them to regenerate challenges.
TikTok branded Hashtags ads specs
- The file type: .3gp, or .avi .mp4, or .mov
- Size of file: a maximum of 500MB
- Video length: up to 5secs
- ratio: feel free to use 1:1, or 16:9 or 9:16,
Branded Hashtag Ads Features
- Products can be promoted by users using User-generated content to enable their ads to look authentic.
- New trends can be created through branded hashtag ads
- TikTok users can view several videos of people who participate in these challenges.
- Branded Effects Ads
This ads format uses filters, effects, and stickers to showcase their brand style and culture to increase their brand awareness.
Also, this ad uses trendy effects that encourage users to use their favorite brand effects as a way to promote their visibility.
More so, this type of ad may demand collaborating with an influencer to gain more attraction from wider audiences.
Branded Effects Specs
- Size of pixel: the size is up to 144 x 144px
- Options for file: Use PNG
- file size: must be below 60 KB
- Export size: PNG
Features of Branded Effects
- Branded effects help brands in increasing engagement in the platform community.
- Leads to more visibility and increased brand awareness.
- Comes with features like sharable stickers or effects.
- TikTok Brand Takeover
With Tiktok brand takeover you can enjoy the best Tiktok ad formats 2024 if you wish to create awareness about your brand.
To illustrate more, imagine seeing ads immediately after opening the TikTok app These types of ads are brand takeover ad formats.
They can exist like videos or sometimes can be images or GIFs. In addition, these ads can also be displayed on the users For You Page making it highly valuable and resourceful.
TikTok Brand TakeOver Specs
- File Types: such types include .avi, .mpeg, .3gp, .mp4, .mov
- The size of the file: should be up to 500 MB
- Aspect ratio: the recommended ratio is 9:16
- Video length: can be up to 3-5 secs.
Features of Branded Takeover specs
- Quite similar to top-view ads features although it ads appear in full screen for up to 5 seconds without going back to In-feed.
- Has a swipeable feature that allows users to know more about your products.
On the other hand, other TikTok ads may include sparks ads and video shopping ads
Strategy for using TikTok ad formats 2024
Currently, there are some latest TikTok ad format best practices that one can maximize in their marketing practices.
Below are some strategies that will guide you when using TikTok advertising formats with best practices:
- Begin with Interesting Visual
When creating your ads it’s also important that your visuals are highly attractive and compelling for users to swipe or click.
So, by creating attractive and interesting content it can boost some level of engagement and user interaction.
- Use Vertical Videos
Using vertical videos on TikTok is part of the best TikTok ad formats in 2024, so while creating or choosing ad formats prioritize vertical videos.
This will allow your ad to fit well with the recommended ad specs so that ads can be reviewed easily. Check out how long does it takes for TikTok to review ads to understand some factors that affect TikTok review.
- Always Add Captions
Using captions enables your ads to tell stories about your brand and give users more info on your ads formats. Also, for more understanding of how to use TikTok captions check the TikTok caption best practices.
In addition, using captions gives users descriptions and details about your offerings or brand services.
- Collaborate with Influencers or Creators
Most brands have partners with top creators to reach out to more audiences and individuals who can be potential customers. If you are a beauty brand you can see top TikTok beauty influencers who can use their content to promote your products on TikTok.
For instance, the E.l.f. cosmetics collaborated with groups of influencers to share their experiences on using their products.
This helps this brand establish trust in new customers who may be willing to make purchases.
- Leverage on TikTok Features
TikTok ad formats 2024 come with lots of amazing features to allow you to create engaging and memorable ads for TikTok users.
Use features like TikTok trending music, effects, transitions, text overlay, and other TikTok trends and challenges.
- Add a Call to Action
While you’re busy creating a perfect video or image for your ads it still doesn’t end there. It’s also important to include what you’d like your viewers to do next after seeing your ads.
So, this may be participating in challenges, app downloads, or visiting your sites.
How to optimize your TikTok ads for Success
- Target the right Audience: when setting up your ad campaign make sure you target the right audience. The right audiences are people who may likely be interested in your services. So, with the TikTok ads manager, you’ll be able to target people based on demographics, location, or interest.
Furthermore, you can also send personalized ads for your custom audience and you can create a Lookalike audience on TikTok.
- Leverage the TikTok Pixel
Adding TikTok pixels on your websites helps in tracking the activity of users on your site. This can of activity can be seen by installing the pixel code to your websites after clicking your ads.
More so, the power of this pixel code is an example of TikTok ads formats 2024. Marketers will be able to measure conversions and optimize conversions with your ads manager.
- Utilize A/B Testing
This approach requires experimenting with various TikTok ad formats in 2024, to see which one performs better.
So, after determining your winnings, you can now use the approach that resonates with your audience better. This testing allows you to test ad copy, format, features or calls to action.
- Gain Insights on Analytics
With your TikTok ads manager, you’ll be able to see some valuable insights on some analytics about your TikTok ads.
Particularly, on your campaign dashboard, you’ll be able to see key metrics like several impressions, views, and much more.
Through this, you’ll be able to know what works best for your ads and see ads that are performing effectively.
TikTok ad bidding Options
While running ads choose the right bidding options that suit your preference and budget. Also, there are two main bidding options for you to choose from:
Automatic bidding: This gives tiktok the willpower to automatically optimize bidding based on the best-optimized process
Manual bidding: These options will help you set your bidding based on your specific budget.
FAQs
- What are the formats for TikTok ads?
The 5 main best TikTok ad formats 2024 include; In-feed ads, Topview ads, brand takeover ads, branded hashtag challenges, and branded effects. It’s also crucial to know that these different ad formats have their unique features.
- What are the different types of TikTok ads?
TikTok ads come with different ad types and formats for businesses to use for their marketing process.
This may include ads like TopView, sparks ads, in-feeds, brand takeover, etc. As a creator or marketer, you can determine your budgets for the various TikTok types.
- How do I make my TikTok ad go viral?
Your TikTok ad can go viral by following some recent TikTok trends; you can also participate in TikTok challenges. Secondly, feel free to work with other content creators or influencers that are relevant to your industry.
Thirdly, you can also build your engagement with your audience by encouraging user interactions or using CTA. Lastly, ensure you use the right TikTok features or tools to maximize your ad performance.
- How much do TikTok ads pay per view?
TikTok pays content creators per view from $0.01 – $ 0.02 from ads on their videos. However, certain factors may contribute to the amount they earn.
- How long do TikTok ads take to get approved?
The standard time for most TikTok ads to get approved may be up to 24 hours.
Nevertheless, some factors may contribute to the time for reviewing ads, most ads take time while some don’t take up to 24 hours. See How long does it takes TikTok to review ads
- How do I maximize TikTok ads?
TikTok users will be able to maximize their TikTok ads by having in-depth knowledge of the TikTok ads manager.
This platform helps them to manage and maximize their ads effectively by using TikTok features. Also, ensure that you follow recent trends on the platform and recent updates on the platform.
Conclusions
The TikTok ad formats 2024 involve using the best ad formats or types for your TikTok ads campaign.
Also, through this post, I believe you can now run your ads by following recent trends and formats effectively.
Above all, make sure that you also consider the goal of your ads, your strategies, and your budget before running ads.
With this in mind, you’ll be able to optimize your ads for maximum impact and over success. Lastly, be sure to check TikTok ad formats features and understand the type that best suits your advertisement type.
Kindly check out some examples of TikTok ads that have successes in their campaign to enable you to get inspiration in creating your ads.