6 Best Steps to Set Up TikTok Ads That Will Convert
With effective TikTok ads, users will be able to reach millions of people around the globe through the platform.
Since TikTok has a unique audience that is active in the community to engage and participate in trends. Users can use advertisements to reach people which can bring a lot of benefits to their business.
Also, running ads on TikTok comes with a variety of options, and through this guide, you’ll be able to know the best ads for your brands.
In addition, we’ll be showing you the different types of ads and the average cost of running your campaign.
Stay with us as we demystify how TikTok ads work and how to use TikTok ads manager for running effective ads.
What are TikTok Ads?
TikTok ads are paid advertising that helps businesses and brands showcase their creatives and reach their target audience. These ads are a way of marketing on social media to increase brand awareness or to promote a product or service.
Also, through this platform advertisers will be able to target their audience based on demographics, interests, and user behaviors. This enables your ads to reach the right people who will be interested in your offerings.
Moreover, you can set your specific bidding for your particular marketing goals based on several views, clicks, or other actions. In the same light, you can set a daily budget with a minimum of $50 for a day.
Furthermore, the ads are being operated similarly to other social media advertising platforms. However, TikTok provides a unique feature for engaging short-form video and ad formats.
Ads on TikTok are operated based on their level of organization which is;
- TikTok ad: The TikTok ad is a single short video ad for the promotion of a specific product, offering or service
- TikTok ad Group: An ad group includes different forms of ads or a collection of ads on TikTok.
- TikTok Campaign: Campaign on TikTok involves a verity of TikTok ad group.
As an advertiser when running a campaign, it always comes with a name. For example, a summer dress sale may be your campaign, while a TikTok ad may just include a particular T-shirt that is included in a different T-shirt in an ad group.
Types of TikTok ads
Due to the awesomeness of the TikTok platform and its organic-rich audience, the system has provided a variety of ad formats. These ad formats include the following based on the purpose of your campaign;
- In-Feed Ads
These types of ads are seen on the For You Page (FYP) of users which typically receive the most engagement.
Users are allowed to interact with the ad and we recommend this type of ad format for brands wanting to gain more awareness.
It’s also important to know that In-feed ads can be skipped or passed through quickly around 2-3secs.
So, you must create captivating content that can attract your viewers to stay longer.
On the other hand, there are two distinct formats in which these ads operate. This includes; Single-image ads and Carousel ads with different features.
- Single Image Ads: This ad showcases only one image for viewers to send clear and high-quality images. Also, this ad format comes with a call to action (CTA) option which redirects users to their site. This kind of feature helps to increase traffic rate and conversion.
- Carousel Ads: With this format, you can use a single ad to showcase multiple image or videos to display different products. Advertisers can use these TikTok ads to display quality and appealing visuals with compelling text for viewers.
- TopView Ads
This type of ad appears on your viewer’s first page after logging in to the account. They operate just like the In-Feed ads that appear on users’ For You Page with a 60-second duration.
While developing to top view ads ensure that you create an engaging and compelling story using quality visuals. Also, make sure you include a clear call to action for users to take immediate action.
- Branded Hashtag Challenge
This type of ad is designed to encourage viewers to participate in challenges to promote a particular brand or product. The branded hashtag challenge can promote engagement for users and maximize brand awareness.
For this ad, promotional hashtags are used and once viewers click on the hashtag they get directed to the landing page. And they will be displayed with brand products and several videos with the same hashtag.
For example, a learning language app called Duolingo created a challenge called #DuolingoBirdChallenge.
and they encourage their users to create memes that reference the humorous struggle of learning a language with Duo.
In all, these challenges help them increase their brand awareness and help the newer audience to discover them.
Also, the cost of the branded hashtag challenge ads on an average range is $150,000 for a week
4. Spark Ads
Spark ads allow users to use their existing videos to reach a wider audience through promotional ad formats. This helps you gain more organic success by increasing the video reach and its engagements.
For instance, a video that successfully went viral organically can be converted into a spark ad to maximize a wider audience.
- Branded Effect Ads
This TikTok ad adds personalized filters for your brands for up to 10 days which helps in promoting brand engagement. Generally, these ads provide brands with stickers, filters, or effects in their videos.
cvThese effects mostly contain their brand logos or identity to promote their offering. This brand effect can cost an average from $80,000 to $120,000 for just starting
- Brand Takeover Ads
These are brand that has a high-quality visual that comes with a full-screen presence that lasts up to 3-5 seconds.
It’s the first visual a viewer sees after opening the TikTok app which exists as images, videos, or GIFs. the daily average cost of this type of ad is about $50,000.
- Video Shopping Ads
This new TikTok ad format for all web advertisers allows users to navigate to the TikTok shop to discover products.
Through these ads, several products can be discovered in catalogs for users to shop. Also while using TikTok Live users can encourage viewers to buy featured products in a precise location.
Benefits of TikTok Ads
- Provide high visibility for brands that are willing to showcase themselves.
- Drives brand awareness and engagements within the TikTok community.
- TikTok ads can be used for product launches or important announcements to create a strong brand presence among users.
- It is also a good way to drive traffic and conversation rates.
The TikTok Ads Specs
The TikTok ads specs include the specific requirements or specifications your ad format must have for running ads.
By doing so, you’ve ensured that the video follows TikTok community guidelines or rules. So that your ads can ultimately drive sales and increase your return on investment.
Here are the specifications for using ads on TikTok:
- The Aspect Ratio: feel free to use 1:1, 16:9 while 9:16 is highly recommended.
- File types for videos: .mp4, .mov, .mpeg, .3gp, .avi
- File types for images: JPG, JPEG, PNG
- Video length: 60 seconds maximum, it may vary for different ad formats.
- Resolution: 960x540px, 720x1280px, 1200x628px or 540x960px, 640x640px,
- File Size of Video: maximum of 500MB.
Steps to Set and Run TikTok Ads
First Step: Open a TikTok business account
Sign up for the TikTok business account by providing your information like billing country and other personal info. This includes; your phone number, email address, and verification code.
Second step: Set your Pixel Code
With your TikTok pixel, you can code on your websites which helps track the activities of users on your side. You can so this by going to “Assets at the top of your screen and then clicking on “Events” After that, select either to track “App events or “Web events” and create the pixel.
Next, choose manual pixel setup or third-party integration to create a pixel. Now, you’ll be able to run an effective TikTok ad campaign.
3 Step: Create a TikTok ad Campaign
You can create a TikTok ad campaign by clicking on the “Campaign” and then clicking on the button that says “Create.”
After which, you can select your specific campaign objectives which may be; driving traffic, app installation, brand awareness, or conversions.
Next, give your campaign a name and set your budget for the type of campaign chosen. Feel free to choose a daily or a lifetime budget depending on your budget and type of ad format.
Step 4: Create an Ad Group
Create your ads group by specifying different allocations on budget, target audience, and ad placements
You can choose your ad placements manually by choosing to showcase ads on the TikTok feeds, global app bundles, and Pangle.
Consequently, you can choose automatic placements to allow TikTok to place your ads in a location that suits your ads.
Step 5: Select Specific Audience
You must understand the type of audience that can best fit your offerings. This can be based on their interest, demographics, and much more. After you have set your audience it’s now time to determine your specific budget.
Step 6: Decide your Bidding and Optimization
Deciding your bidding helps TikTok determine what you’re paying for your TikTok ads. You can do this through your TikTok ads manager will allow you to choose four specific bidding options.
- Cost per click (CPC): You’ll be charged for your ads on every click users perform on your advertisements.
- Cost per Thousand Views: You’ll get charged for every thousand views on your ads
- Cost per Mille (CPM): Advertisers are being charged for every thousand impressions they get in their ads.
- Optimized Cost per Mille (oCPM): Optimize cost for a thousand impressions on ads.
After you have set up your ads format, you can now create your ads and wait for them to get reviewed. Also, you must understand how long TikTok takes to review ads for an effective approach.
Cost of Running TikTok Ads
While running an ad is important, it’s also necessary to know how much TikTok ads cost.
So, through this, you’ll be able to budget and optimize your TikTok ads effectively. On the other hand, the cost of ads depends greatly on the type of ads used, targeting, and specific objectives. Also, you can determine how to pay based on clicks, and the number of views or impressions with are like another social platform.
Particularly, the minimum budget you can begin for any TikTok campaign ranges from $50 and $20 for an ad group level.
The Two main Bidding Strategies on TikTok
There are two main bidding strategies to employ on TikTok which are;
- Lowest Cost Bidding: This strategy allows you to set your bid based on certain actions by selecting your total budget. The platform will optimize the conversions that you receive on the ads automatically.
- Cost Cap/ Bid Cap: With this strategy, you can set a kind of bidding for certain optimization objectives. This helps in controlling your cost per acquisition.
Best Practice for Effective TikTok Ads
- Define your Ad campaign Objectives
You must understand the nature of your ads, and ensure to know the reason why you’re running ads. This will help you refine your ads campaign goals and create ads that match your target.
- Analyzing A/B Testing
This involves testing different parameters to determine the best outcome for your ads. It’s also important to conduct an A/B testing for at least two-week intervals.
- Monitor Your Ads Performance
Make sure you always check on the results of your TikTok ads through your dashboard to determine your performance.
Also, check if your ads have gotten reviewed and scheduled correctly, monitor available funds, and analyze bidding.
- Incorporate TikTok Trends
TikTok trends and evolutions are an important factor that helps your ads be relevant and maximize your results. Also, you can incorporate your competitor’s successful trends that align with your brand-specific goals.
FAQs
- How much does a TikTok ad cost?
Advertisers can start with the cost of $0.50 CPM and $0.20 CPM while the average CPM is about $9.16. Also, $500 is the minimum budget you can spend for your campaign, and $50 daily for the campaign level. You also will spend a minimum of $20 for a day in an ad group level for your ads.
- How do TikTok ads Work?
They are promoted content that users pay to showcase a specific target audience. The goal of these ads is to promote brand sales on products and services and to gain awareness for brands.
- How do I join TikTok ads?
First, you must create your TikTok ads manager account by setting your billing information and creating your campaign. After that, you can submit ads and make your payments.
Conclusions
The TikTok ads are very important for social media advertising for brands and businesses. Understanding the different ad formats in this guild will help create strategies that align with your goals.
Also, while running ads ensure that you follow the TikTok specs and best practices for running effective ads.
You can also check out some examples of TikTok ads to gain inspiration in creating authentic and engaging creatives.