12 Easy steps to create a TikTok Pixel
The TikTok Pixel is a specific code that allows you track your website conversion from TikTok. This code has been very helpful for advertiser that uses the ads TikTok account.
So, if you’re running ads on TikTok you must have to configure your TikTok pixel code. If you’re finding it difficult to connect the pixel code, we’re here to walk you through the process.
So, by following our guild you’ll learn how to set it up and how it works.
More so, you’ll be taught about the TikTok pixel events and steps to uninstall the TikTok pixel. Now, let’s get started as we unravel all the secrets of using pixel for TikTok users.
Meaning of TikTok Pixel
TikTok pixel is what advertisers use to track activities or events. The pixel is a set of code that is installed on a given website. Once the code is installed, you’ll be able to optimize ad campaigns and view user behavior on your app or websites.
Additionally, this code is similar to other online advertising platforms like Facebook and Google.
In most cases, they have the same functionality and effectiveness. However, the TikTok pixel specifically tracks conversions within the TikTok platform, providing insights into TikTok’s unique audience.
Furthermore, the given code is designed to operate with TikTok ad formats and creatives for its advertising campaign.
How the TikTok Pixel Code Works
The code is been operated once you generate your TikTok pixel ID from the TikTok ads manager. After generating it, you must ensure to copy the code into your websites you can also use a plug-in for the installation process.
In addition, this unique ID uses JavaScript to monitor user interaction on your given websites. These actions or activities could include the following page views, clicks, purchases,s, etc.
More so, after activities are collected through the pixel code it will now send the encrypted data back to the TikTok server. This process gives advertisers insights into how their ads are driving website conversions and analyzes ad performance.
Information that is collected by the code ranges from the following
- IP Address: This information helps users identify the geographical setting of the audience
- Timestamp: The specific time a person takes an action on your site is also acknowledged. For instance, the time a product was purchased or when an ad was clicked.
- Device Info: it’s also crucial to note that device use for events is also considered. Including the browser information, device models, and the operating system.
Features of TikTok Pixel
There are so many distinctive features that set the pixel apart from other tracking pixels.
- Optimization
The special feature in the TikTok pixel can give access to insights into behavior patterns with the platform. This helps in the optimization of TikTok advertising for refined strategies. Also, you’ll be able to optimize ads to target users who show interest in your website’s offer.
- Data Collection: The features on the TikTok platform allow users to have a vase of data about their ads campaign and audience. This is because the pixel collects user interaction with ads to measure the effectiveness of the campaign. In the same vein, the data also helps in making better decisions about your advertising goals and objectives.
- Create Custom Audience
With this tool, advertisers will be able to create a custom audience through constant monitoring and evaluation. This helps users understand their customer needs and make informed decisions on their marketing strategy.
- Personalize Ad Offerings
Data collected from the pixel on TikTok, you’ll be able to create personalized ad campaigns to target specific audiences.
In addition, users can create their content and offer to align with their audience preferences based on their online behavior. This helps in improving and creating the effectiveness of TikTok ads.
- Enhance ROI
TikTok Pixel can indeed enhance return on advertising investment by providing valuable insights and tracking capabilities for businesses. Most businesses have utilized TikTok pixel as a game changer for the digital marketing landscape.
Most especially, for small business owners, the strategies in TikTok pixel have also helped my marketing effort substantially.
Also, it has helped with amazing benefits like; precise targeting, improved engagement, conversion tracking, and boosting ROI.
Steps to Set Up TikTok Pixel
Now that you’ve understood why this pixel is important and how it works. It’s now time to show you how to get it working.
- Login to your ads TikTok account and head over to “Assets”
- You’ll have the choice to choose either “App Events or “Web Events” based on your specific preference.
- If you’re choosing a website, select “Web Event” and give the name to your pixel. If you use the ad format you’re using to give a name.
- This next step is just to choose a connection method. Free to choose TikTok Pixel or the Event API
- Choose the TikTok pixel and select your installation type. Select either “Automatic Setup” or Manual Installation.
Users who are using a partner platform like Shopify can choose the automatic setup. However, you can choose a manual setup if you aren’t using a partner platform.
- On the next page, you’ll have to set up the web event method. So, choose the Event builder or the custom code.
- Choose the Event building and click copy the pixel.
- Now, paste it to the header section of your website.
- After that, scroll downward to enable automatic advance matching. This allows the platform to get information about customers on your websites.
- Now, click on Next and select how you wish to track your events. Hence, you can track based on the URL or by selecting the click events.
- Head over to the advanced setting, to enter an alias, this helps you remember what the conversion entails. For instance, you can write brand awareness as your event alias.
- Finally, set your measure return and the statistic type and click on Complete Setup.
TikTok Pixel Events
When the user interaction and conversion on your websites are tracked it can be called TikTok Pixel Events. These events are what signal TikTok on how users are interacting on your websites.
Some Types of Events are:
- Page View: The code tracks when visitors view specific pages on your websites.
- Button clicks: it records the amount of time a users click on a particular button or options.
- Search: Make a record of when users search for a particular content on your site.
- Complete Registration: It also records when users complete their registration process.
- Add to cart: It also tracks when someone adds an item to their cart.
- Lead: when someone submits a lead generation form it also makes track of this.
- Purchase: sends signals once a purchase transaction is complete.
Here are the rest of TikTok Pixel Events:
- Add payment info
- Add to cart
- Add to wishlist
- Click button
- Complete payment
- Complete registration
- Contact
- Download
- Initiate checkout
- Place an order
- Search
- Submit form
- Subscribe
- View content
Why are TikTok Pixel Events Importance?
- It helps advertisers to understand the specific page they visit the most and how they navigate your site.
- They are good at analyzing the performance of all your TikTok ads for better optimization.
- Can target audience based on their online behavior.
- Helps in creating personalized ad campaigns.
Related: How long does it take TikTok to review ads?
TikTok Pixel Helper
The platform is also very concerned about its audience and has designed a tool that can test if your pixel is working. The TikTok pixel helper can be installed after you have installed the pixel code.
In addition, this tool helps you troubleshoot any TikTok installation issues by accessing it.
There is a step-by-step guild on how you can use the tools to check if your pixel for TikTok is working correctly:
- After putting your code install the TikTok pixel helper Chrome extension.
- Launch a new tab on your browser and paste your link for tracking together with? dbgrmrktng.
- You’ll be provided with info on the status of your pixels to know if it’s working or not.
Tips for troubleshooting common issues on TikTok Pixel Installation
- Properly Verify Pixel Installation
Ensure that the pixel is installed properly on your websites or your app. Consider checking if the pixel ID is placed within the appropriate section on the websites or for your app.
- Check for Java- Errors:
Sometimes the pixel code may not work if their errors in the Java script. Also, feel free to use browser developer tools to check any error related to the TikTok pixel.
- Review Ad Campaign
Users who may be experiencing any issues regarding their campaign ads should have their TikTok ad account set up. This can be located on the TikTok ads manager.
In addition, consider checking if the pixel is the correct one for the ads that are running.
- User Experience
Test the functionality of the Pixel across devices and browsers to ensure compatibility and performance tracking.
- Test Pixel Firing
You can access the TikTok pixel helper to test if the pixel is firing correctly. Also, you can check another browser extension similar to the TikTok pixel helper to achieve this.
With this in mind, you’ll be able to check for any issues stopping the tool from tracking events.
- Clear old Cache and Cookies
This factor can also contribute to the operation of your pixel, making it difficult to create events. Hence, by clearing the cache and cookies, you’ll be able to resolve issues regarding the pixel tool.
Steps to Uninstall TikTok Pixel
As an advertiser on TikTok, you can come to a point where you’ll want to uninstall your pixel. For this reason, we’ll also show you how you can easily uninstall your TikTok pixel.
- Open your TikTok ads manager account.
- Next, head to the “Assess” and click on Events.
- Chose either it’s web Event or App events
- Now, select the three dots next to the name of the pixel you wish to delete.
- Finally, click on delete.
After clicking the delete, your pixel along with all the information and date will be deleted. So, make sure you carefully check if any information is useful for you before deleting your pixel.
Related: Best TikTok Shop Promo Codes
How to Setup the Pixel TikTok on Shopify
This process is very easy. You can achieve this in minutes by following this guild.
- Go to your TikTok ads manager where you will create a new pixel
- Secondly, you should choose the automatic installing setup to install the Pixel
- Next, select Shopify as your platform choice. After this is stored, your pixel will be automatically installed by TikTok.
Specifically, the automatic setup doesn’t give you the room to copy and paste your ID to your website. This makes this easy and accessible for users to use.
The importance of installing your pixel on Shopify is that you can track specific events on your website that’s important.
FAQs
- Where can I find my TikTok Pixel?
Users can locate their TikTok pixel by going to their TikTok ads manager and then clicking on Assets. After that, you can click on events and then head over to manage.
- How much does the TikTok Pixel cost?
The Pixel code on TikTok is free to use by setting up your TikTok ads accounts, you’ll be able to track ads campaigns. On the other hand, running TikTok ads isn’t free and you’ll have to pay before your ads will be published.
- How do I know if the Pixel on TikTok is installed?
Kindly download the TikTok Pixel Helper which can be accessed in the Chrome store to view the functionality of Pixel.
Also, feel free to go to the TikTok Pixel helper page to understand more about the usage of the tool.
- How do I create a TikTok Pixel?
Access your TikTok ads manager and select Events.
Now, choose the website pixel and select Create Pixel, include the name of the pixel, and select automatic or manual setup.
- Should I use TikTok Pixel?
If you’re not yet using this tool, you can begin with it without having a doubt. This tool has helped many startups and well-known brands in improving ads and best strategy in the TikTok platform.
- How to Monetize TikTok ads with Shopify Pixel?
Once you’re using your pixel properly to understand several events, you can also create a custom audience.
Also, you create a lookalike audience and retarget customers who may be in the stage of making purchases.
Conclusions
In conclusion, the TikTok pixel is a valuable tool for businesses that wish to improve their advertising goals and strategies.
Its uniqueness makes it a versatile asset for advertisers to maximize their usage of the TikTok platform.
We encourage businesses to leverage the TikTok pixel which will help them in running profitable ads and ROI.
Hence, this will improve their targeting, and help achieve better results from their advertising TikTok campaign.