7 Best Effective Example of TikTok Ads and Their Techniques
Most example of TikTok ads have been yielding good results and have acted as a good inspiration for running campaigns.
If you’re seeking for a place to learn about TikTok advertising and its examples, you’re in the right place.
Through the teaching here, you’ll understand the best TikTok ad examples and how to apply them for advertising.
This will give you an overhead advantage over your competitors and offer you the success you need.
In addition, understanding how other brands use TikTok ads it’s as important as having the success needed for your brand.
Make sure you stay put and see the awesome examples of top brands that launched a brilliant campaign on TikTok.
I understand you want to know these ad examples, but first, let me show you what TikTok advertising is about. You’ll find similar thing on the TikTok Official site on how to use TikTok markeing to grow your businesses.
Example of TikTok Ads
TikTok advertising involves using several strategies or techniques to promote your brand, products, or services to a targeted audience.
Most ads on TikTok don’t yield success while others produce substantial results. There are several advertising options available on TikTok that you can choose for your ads.
Also, through the best TikTok ad examples that we’ll show you will be able to choose the best ad format or running campaigns. Some of these TikTok advertising include;
- In-Feed TikTok ads
- Branded effect ads
- TopView ads
- Branded Hashtag challenge ads and so much more.
Benefits of TikTok ads
The benefits of TikTok ads can’t be overemphasized, since TikTok is a popular platform that has a large fan base.
Understanding this fact helps you in investing in a campaign that can be effective. TikTok ads help your brand or product to get noticed by using engaging content which helps your ads gain visibility.
Also, it’s important to discover some examples of TikTok ads so you’ll be able to follow the right pace.
Another benefit of the ads is that it help your post spread to the right audience and people likely to like them.
Remember, TikTok ads can be expensive but have you ever wondered if it’s worth executing? Of course, it’s what the price is. This is why you should seek out examples of ads that have been successful and the right procedure for TikTok advertising.
Effective Example of TikTok Ads Techniques
There are some things that brands can do to get the right TikTok ad results. Most brands that follow this procedure end up with an excellent result.
So, just running ads may not mean that your expectations will be met. However, by setting the right approach and following the TikTok ad’s best practices you can skyrocket your strategy.
This also includes being guided by the best examples of TikTok ads following recent trends and optimizing new TikTok features.
Here are a few steps to take for effective TikTok ads;
- TikTok ads Specifications
You’re sure of success if your ads meet the expected size, shape, and format for sharing TikTok videos. Normally, there is an optimal specification for your TikTok ads which may include the following;
- The Video file size must have a maximum of 500MB
- Make sure that the Aspect ratio is 9:16, 1:1, or 16:9. However, we’ll recommend that you use 9:16 which is the best ratio.
- The video file type can include .mp4, .mpeg, .mov, .3gp or .avi.
- TikTok recommends a length of videos to be 9 to 15 seconds. However, you can select from 5 to 60sec
- Consider the minimum resolution to be 9:16, 1:1, or 16:9. Although, 9:16 works best.
- Partnering with TikTok Users
You’re allowed to collaborate with influencers or TikTok users who have built their legacy and have a large fan base.
Most TikTok users already have an understanding of TikTok ads and how effective it can be.
So, by partnering with them you can leverage their existing knowledge and experience from examples of TikTok ads done by them.
In addition, you can gain a newer audience or customer from their fan base that can resonate with your offer.
- Know your Audience
A TikTok ad doesn’t stop at just posting amazing content, it starts by understanding your potential audience. If your content doesn’t attract your audience, chances are that they won’t be involved or engaged in your post.
Also, this tip allows you to reach a large audience faster since their click-through rate is higher than most social networks. Remember to also do your research on the TikTok demographics before creating ads.
4. Trending Music and Hashtags
Most example of TikTok ads sell because they use trending music and include relevant hashtags. Imagine if you were your audience, you’d just be wowed by viewing current and relevant content.
Also, brand hashtags are created to boost brand awareness and audience engagement. Through the hashtags, you get to invite your audience for TikTok challenges.
- Leverage on Editing Tools
Editing your TikTok video is also an essential way to get effective ads on the platform.
Most examples of TikTok ads that we’ll show you here use a well-balanced editing tool in their video creation.
Editing features like music, emojis, text overlay, and branding techniques help you create tuning videos.
- TikTok Ads Manager
The TikTok ads manager allows you to manage and monitor your TikTok ads history and progress.
This tool helps in creating and running ads for you, you can use it to gain effective insight.
Users who understand your ads manager will be able to run a good ad that sells.
- Utilize Trendy Templates for Storytelling
One secret that connects a large TikTok community for visibility is using trends as a way to tell your story.
According to research, 77% of TikTok users say they like it when a brand uses trends to showcase their content.
This is a secret tool for gaining virality and popularity with a large range of TikTok connections.
Now let’s begin by showing you some of the best examples of TikTok ads.
Best Example of TikTok Ads
- Amazon SG ad
The Amazon SG uses the unboxing experience from users to create a trend for improving their engagement. This TikTok ad includes a branded hashtag and campaign effect to increase awareness of Amazon Prime Day in Singapore.
In addition, they encourage users to share their reactions while opening their Amazon package. Also, this task includes a chance to win an S$50 Amazon gift card for a prospective customer.
The Amazon SG examples of TikTok ads have helped in creating a viral online community and also improved their engagement with TikTok users.
- eBay TikTok Ads
Without any on-screen copy, eBay managed to create a complex ad to market on TikTok. They utilize trending songs to showcase a fashion influencer with a switch of different products (footwear).
This ad has no copy on the screen it only comes with visuals and a short caption which is just one line.
Most TikTok users consider this ad as a try-on vlog or a fashion influencer unboxing. You can try experimenting with the ad’s style and uniqueness to know how your TikTok ads can process. Don’t forget to keep your visuals appealing to your audience and make your videos short and intruding.
As a food brand, what more can you offer to your customers if not satisfaction? A satisfying customer ends up coming back for more, now, what about newer customers?
This is what makes the Whataburger examples of TikTok ads worth noticing.
The brand uses influencers that showcase them eating Whataburger food with excitement. This ad uses short clips to do a series of people having an amazing time in their restaurant eating.
They finally end up satisfied and fulfilled after eating on their way out.
This type of native ads is simple yet it excellently showcases their products.
- The Woobles TikTok Ad
This is a good example of TikTok ads, because of its authenticity with real-life ads. The woobles partnered with an influencer to share an unboxing in the influencer account.
Moreover, the video created here shows several products that were unboxed on the branded pack and the influence can build trust with his audience.
To experiment with this ad, feel free to use niche-based influencers to showcase your product or service authentically.
- Kooaps TikTok Ads
The above brand launched a mobile game called “snake.io” where they utilize TikTok ads to drive installs in the US.
They partnered with two TikTok users who had already shared content about how the game is played to do spark ads.
With this in mind, they succeed in boosting awareness of the game. The TikTok ads lead to 67% of installs within two weeks of putting the campaign.
- Bounce Curl
This TikTok ad features a creator using the Bounce curl product on her hair while taking a shower. She showcases the product as an everyday routine for curly hair with significant proof with her hair.
This ad helps users understand the importance of your product and create awareness for your brand.
Moreso, this acts as an inspiration for running TikTok ads for your brand.
- Smyth Jewelers TikTok Ad
The Smyth Jewelers is an e-commerce brand that has increased rapidly through TikTok. This brand is up to a hundred years old and it has always gained new and younger customers on the leverage of TikTok.
Their ads are mostly In-feed campaigns for their jewelry store to reach and gain new users to their TikTok account.
On the other hand, their bidding budget is just about $40 daily.
This brand has up to 19k followers on their TikTok account and they’ve successfully boosted their brand awareness.
Why Understanding Examples of TikTok Ads is Important
The example of TikTok ads helps brands or individuals to stay informed on the latest marketing trends and insights. Most time, Brands can take advantage of Tiktok Challenges to run profitable ads to reach targeted audiences with engaging video content.
With this in mind, TikTok users can tend to spark creativity and inspire marketers to initiate ideas on their campaigns.
In addition, through successful ads, you can learn some unique strategies and techniques that brands are using. This helps in staying competitive and gaining helpful insights.
Users also can choose the best TikTok ad formats for their campaign goals.
Additional Tips on TikTok Advertising
- To avoid ad fatigue, always update your ads often especially if you’re just starting.
- Discover the latest trends and gain insight into Tiktok keywords, Hashtags, and more on Tiktok’s ad library.
- Stick to posting TikTok images and video specs to get maximum success.
- Capture your audience’s attention and interest within the first 3 seconds of your content timing.
- Use targeted language for specific locations or translate your ad to the localized dialect.
However, to create any Tiktok ad, you must create a Tiktok account and log in to Tiktok account to run your brand Tiktok ads.
FAQs on Example of Tiktok Ads
- What kind of ads work on TikTok?
Example of TikTok ads that work on TikTok are the In-feed ads which are the most used organic TikTok ads. Other kinds of ads are TopView, brand takeover, branded effects, branded hashtag challenges, and spark ads.
- How can I make a good TikTok ad?
You can use a clear call to action in your post. This can be an intention to sell, engage, promote a product, or share your videos.
Also, the recommended duration for good TikTok ad videos may be up to 21 seconds with a maximum of 34 seconds.
- How do I find Viral TikTok ads?
You can search for Top-performing ads within several countries by navigating to the top ads Dashboard on the TikTok user “inspiration” icon. Here you can make your search to find viral TikTok ads.
Related: How much does Tiktok ads cost?
- How do I find brands on the TikTok ads?
You can find them by visiting the commercial content library; at the upper part of the page select the Ad Library. Then, choose the target ad country, ad type, and published date.
Also, if you wish to discover ads by a particular advertiser or with a keyword, you’ll enter the advertiser name or keyword.
This can be found on the drop-down menu then go ahead and click on Search.
- How much do TikTok ads cost?
The pricing model of TikTok begins at $0.50 CPM and &0.02 for each cost per click. Furthermore, you’re to have a minimum budget of $500 for campaigns and a daily minimum budget of $50.
For ads group level you can expect a minimum of $20 budget per day.
- What products can I sell on TikTok?
You’re allowed to sell whatever product of your choice. However, you should be able to use your account to do trending activities that can go viral.
- Who has the top most followers on TikTok?
In ascending order, you’ll see the names of the most followed accounts of TikTok.
- Khaby lame: Has up to 154.8m followers on TikTok.
- Charli D’Amelio: With up to 149.9m TikTok followers
- Bella Poarch: Over 92.9m followers on TikTok.
- Addison Rae: The followers are up to 88.9m followers
- Jimmy Donaldson: has about 77m TikTok followers in the TikTok account.
With this information below, I hope you’ve seen some of the best example of TikTok ads that you can experiment with.
Also, I hope you’ve earned more value and get inspiration on how to create your own TikTok ads. Moreso, by following this guideline in creating content using best practices you’ll be able to run effective ads that sell.
We can’t wait to see you and your brand shine through the secrets of TikTok ads and features.