Top 4 Importance of TikTok Trends You Can’t Ignore
TikTok trends comprise different behaviors of users and a wide variety of content that has gained influence in the TikTok community.
This trend ranges in several formats, style,s and user-generated content that have spread viral.
Since it’s very easy for trends to go viral on TikTok, users have chosen to use these trends to promote their content.
On that note, we’ve designed this article to help you understand how the TikTok trend works and how to utilize it.
Also, you’ll discover the types of TikTok trends and some real-life examples of popular content on social media.
Why are TikTok Trends Important?
Any popular form of content on TikTok is TikTok trends, these range from hashtags, keywords, dances, songs challenges, etc.
Sometimes, these trends can be an organic form in the community. Most of the time they are created by influencers top brands or users.
There are some of the reasons why the TikTok trend is important both for individuals and businesses:
- Boost Engagement
With the right trends on TikTok, you can boost your engagements with your audience on the platform.
Some of these trends may exist in the form of trendy dances or skips that increase user interaction. So, marketers who wish to build their engagement with their audience can utilize trends online.
- Increases Visibility
Participating in relevant trends on TikTok can increase the visibility of your brand to newer audiences across the platform.
Also, this can help in adding more and more followers to your account which expands your reach and connections.
- Showcase Brand Uniqueness
Creating TikTok trends through your content or hashtags can display the uniqueness of your brand. This will also help in promoting your creativity in a fun and engaging approach.
- Promote Virality
Top brands and content creators across the TikTok community have used trends to go viral quickly. So, participating in engaging and hot trends can make your brand seen by a wider audience.
Types of TikTok Trends
Here are some of the most used trends on TikTok that you can use for your marketing and other brand opportunities:
- Dance
This type of trend involves using chorographical steps to perform engaging moves through music or sounds.
Moreso, the TikTok platform is popularly known for its viral dance trends and these dances may range from different cultures and settings.
- TikTok Challenges
Users who participate on TikTok challenges have used these trends to encourage users to participate in their tasks. These help in promoting user-generated content, increase engagements and build your visibility.
- Educational and Instructive Content
This type of content format has helped users to gain valuable lessons and insightful topics from creators.
Creators who share educational content can help people gain more awareness about their craft and also allow them to gain mastery in their field.
- Lip-Syncing
This is a type of TikTok trend where users use their music or audio files to create their video content. Users have the opportunity to choose from a host of songs to engage with their target audience.
- Comedy Skits or Funny Videos
With short funny videos users on TikTok can get entertained and lively on the platform. You’ll end up keeping your audience engaged and promoting your account.
- Cultural and Social Trends
Most cultural and social trends like fashion, lifestyle, challenges, and much more have gained an increase in the platform. Also, you’ll be able to showcase your creativity to larger cultural prospects.
How to Find TikTok Trends
Since you’ve seen how trends are important for users discover the types of trends you can use. Now let’s discuss how to find TikTok trends that can effectively work for you.
- Exploring Hashtags
Hashtags are a great way to find Trendy topics to showcase your creative are you can explore hashtags.
For instance; you can use trending and hot hashtags that have been viewed by millions of audiences. This will help you strategize your content with hashtags that are related to your content.
- Use the Discover Page
The Discover page which is known as the “for you page” can be a great place to find trends that are popular and relevant.
This is specifically based on your interest and the account that you follow. Hence, the content that will be displayed for you will be based on your niche and industry.
- Check Creators Account
It’s important to also see what other accounts are doing which will help you understand trends on TikTok.
In addition, you’ll be able to draw your inspiration through watching what they do. This is also a great way to find trendy songs, audio, and effects that can be used.
- The TikTok Search Feature
The TikTok search feature can also be used to discover recent TikTok trends and the hottest challenges online.
Simply use the search feature to search for topics that are popular including users’ activities. This allows you to stay relevant and stay adaptive about the TikTok happenings and news.
Top TikTok Trends in 2024
While understanding the top trends on TikTok, it’s also important that you note that these trends change. As trends come they don’t stay for a long time but with time they depreciate and new trends surface.
Related: TikTok creator Market place requirements
On the other hand, below are some of the trends that are most recent at this time.
- Duet Challenge
This type of challenge is a popular trend on TikTok and has existed for a while now. The challenges involve a group of people who perform an act on a split screen with a different user.
Creators can sing, dance, or showcase any form of creativity in an appealing way to drive more audience.
- Fingerprint Drawing Trend
This trend involves users using their fingers to draw certain shapes, and figures of character on screen for users to watch.
- The Wednesday Dance Trend
This TikTok trend was inspired by a character in the Addams family from the series in a Netflix movie. Wednesday Addams inspires other users to participate using their arms and legs with trendy music.
- How Life Feels Trends
This trend involves creating a picture of what feels like doing what makes life worth living for. For this purpose, several varieties have surfaced on TikTok with these trends hosting different concepts of “How life feels.”
Best Practices on Using TikTok Trends to Gain Visibilty
- Utilizing Current TikTok Trends
One of the best ways to gain visibility about your brand involves using hot and current trends on the platform. In addition, using recent trends can increase your visibility and establish engagement with your fans.
- Seeking Collaboration and Partnership
Brands can seek collaboration from other brands or influence that falls within their industry. They can share or encourage their fans to perform trends that can also sell them out easily.
On the other hand, since influencers have a higher fan base content can reach a wider audience and gain more awareness.
- Using Hashtags Effectively
Hashtags have a way of promoting your content or sharing your message to various places through the TikTok algorithm.
In another way, hashtags can also be ineffective, using trending hashtags that aren’t relevant may not guarantee long-term success.
So, choosing the hottest TikTok trends also ensures that your strategy reflects your brand objectives and goals.
Related: How to unlink Tiktok shop seller center account
- Posting Consistency
Brands or businesses should ensure that they continue posting regularly on their platform. This involves participating in recent trendy content and challenges consistency.
You can also see the best upload times to know the best time to post your content to gain visibility effectively. Also, while posting videos make sure you use the best TikTok captions before posting content.
- Find the right Keywords
While participating in TikTok trends are important it’s necessary to include the right keywords on trends. These TikTok Keywords will help people who are searching for your offerings find you easily.
Best Successful TikTok Trends
Some examples of brands that have successfully used the TikTok trends for their marketing and brand promotion.
- Chipotle: They organize a challenge named the #GuacDanceChallenge by collaborating with an influencer to create dance on their guacamole. This encourages the participation of users which helps them build their brand awareness.
- McDonald: they utilize the Grimace shake to produce user-generated content created by different users. The bizarre concoction became a trend that went viral showcasing several audience engagements.
Factors Affecting TikTok Trends
- Using good and Relevant Descriptions or Captions: while creating videos ensure that your descriptions of videos can capture your viewers.
- Hashtags: Hashtags can positively increase your trends or can downgrade your video. by using trendy hashtags you can get noticed and discovered by a wider audience.
- Relevance and Timing: If the trends chosen are relevant to your niche ensure that
FAQs
- How long do TikTok trends last?
TikTok has reported that trends on TikTok can last for 90 days for users to have assets on the For You Page.
It’s also important that while creating your content you should produce something that is highly relatable and evergreen. This will help your content stay relevant on the For You Page of your users.
- Why do people follow trends on TikTok?
Trends are any form of content that has gained popularity and is relevant in the TikTok space. It has also been widely replicated by others in their account and shared among users.
In this case, people follow TikTok trends to increase their chance of going viral and boost engagements.
- Why are TikTok trends important?
To stay relevant with the changes on the TikTok platform it’s very essential to always follow trends on TikTok. So, to promote high-quality content or promote paid ads on this channel you can utilize trends.
- How do you find hot videos on TikTok?
Hot videos on TikTok can be discovered using serval formats and tools. for instance, you can find videos on your for You Page and in your search options.
Users can look out for a particular trendy content using the search features to search for content of choice.
- What is the most viral niche on TikTok?
The most viral niches on TikTok include dance niche, comedy skits, cooking, travel, makeup and beauty, sports, and health supplements.
- How do you get 100% viral on TikTok?
Firstly, users have to understand the TikTok algorithm and know how it operates based on ranking and optimizing content.
Also, it’s important to examine other TikTok trendy content to gain inspiration for creating and promoting viral content.
In addition, you can still join other brands to participate in challenges on the platform to gain more visibility. You can also include hashtags, and trending music and create short and engaging videos for your viewers.
Above all, build your user’s engagement by staying relevant on their posts and interacting with your audience
Conclusions
TikTok trends have been used by several brands to reach newer audiences and boost their engagements greatly.
So, by following the best practice here in this article you’ll be able to gain virality and dominate on TikTok.
Also, ensure the understanding of the TikTok algorithm and factors that can contribute to the success of TikTok trends.
Lastly, ensure your content is relevant enough for your targeted audience while utilizing trends. This will help you gain long-term success in your business or brand.