6 Best Top TikTok Beauty Influencers You Should Follow
Top TikTok beauty influencers have used the platform to reach people who wish to learn about beauty and their products.
TikTok, which is the short-form video app known for viral content and challenges, has become a surprising powerhouse in the beauty world.
This influencer offers a dynamic and engaging platform for users to see beauty excitingly. Moreso, these creators are changing the way we discover and learn about makeup, skincare, and hair care.
For this purpose, we’re going to be enlightening the top beauty influencers on TikTok which you can discover on TikTok.
Also, you’ll see the impact of these influencers in the beauty industry on TikTok and strategies for engaging with them.
We’ll highlight some collaboration opportunities and show you some successful collaborations with beauty influencers.
Top TikTok Beauty Influencers: Overview
Beauty influencers are users of TikTok who use the platform to showcase beauty products and reviews.
They also offer tutorials and provide content on beauty tips for their target audience. In addition, these users are seen as experts in the beauty world for providing beauty trends and tips on the TikTok community.
On the other hand, businesses have utilized beauty influencers to reach people who can trust the opinions they provide. This helps them in their marketing goals and the promotion of their products and brand.
Furthermore, the rise of these top TikTok beauty influencers is due some certain factors. To begin with, the platform’s short-form format videos are perfect for quick and simple beauty tutorials.
Also, the TikTok platform features allow creators to get discover easily and reach a wider audience. They will also be able to interact with their viewers and audience in an engaging way to build trust and authenticity.
Additionally, following these beauty influencers on TikTok will showcase the latest products and techniques.
Viewers will also be able to learn new beauty tips and hack and find routines that fit their personal preferences and budgets.
Importance of Beauty Influencers
Top TikTok beauty influencers have been using it as a tool in marketing to create awareness about a brand or product.
Currently, influencer marketing has become a powerful tool in the beauty industry with social media.
- Gain Audience Trust
Most users prefer to purchase products from brands that partner with TikTok influencers. Because of the respect given to such influencers, they believe they wouldn’t promote any beauty product that isn’t worth it.
So, recommendations made by beauty influencers are beneficial for creating awareness about your new products.
- Boost Engagements
Generally, beauty influences have a level of engagement with their audience because fans see them as friends.
With time, they have built quality engagement rates and boosted user interaction in their account. This helps businesses to extent the level of these engagements in their marketing strategy
- Promote Brand Visibility and Sales
Influencers have a way of increasing the visibility of your brand to a wider audience and potential customers. It can also encourage viewers who are still having doubts to use your products to make quick purchases.
- Maximize Reach
The places and audiences your brand couldn’t reach can be reached by these influencers. If you’re yet to add their strategy to your business you can start today.
Also, ensure you consider your budget and the type of beauty influence that can fit your preference.
Top TikTok Beauty Influencers
Based on our recommendation, here is the list of some of the top TikTok beauty influencers;
- Aaliyah’s Face
The influencer’s page focuses on trendy styles on maintaining a young girl’s look. Aaliyah shares her stunning looks in luxury makeup styles and designer pieces.
The creator’s username is @allyiahsface, you can look out for her to get inspired on TikTok.
- Valentina D’Amelio
The influencer is well known with the username @bilintinamakeup on the platform. She is very popular with her content where she shares beauty hacks routine and cute hair tutorials.
- Daniella Marcan
This beauty influencer showcases different hacks on how to change your looks and the best tips to look differently.
Her username on TikTok is @daniellemarcan and she has been keeping up with her fans back-to-back with exciting content.
- Kirah Ominique
Kirah Ominique fall among top TikTok beauty influencers that has helped her users choose and identify the perfect beauty products.
Also, her content showcases the best beauty products and shares tips on makeup removal after rocking your looks.
- Ashley Quiroz
As for Ashley Quiroz, she uses her page to share makeup tutorials and guides for her top fans. She also uses her account to promote engagements by seeking feedback with test products and makeup skits.
- Mario Dedivanovic
@makeupbymario is a well-known makeup artist, he focuses on special effects makeup on films, special events, and TV.
Criteria for Choosing TikTok Beauty Influencers
If you’re seeking beauty influencers to collaborate with for your business, there are some factors to consider.
- Number of Followers
The number of followers a beauty influencer has played a great role in maximizing your reach and the impact of ads.
So, a strong follower base can positively impact your marketing goals and overall strategies for acquiring new followers.
- Level of Engagements
This factor determines how active top TikTok beauty influencers are with followers interacting with content. So, selecting collaboration from TikTok goes beyond the follower counts but also the engagement rate.
- Content Niche
When choosing an influencer to work with on TikTok it’s important to consider their specific niche as well. Just searching for beauty influence wouldn’t guarantee relevance to your content.
There are different beauty niches on TikTok you can utilize and partner with. For instance; Skincare, makeup, hair care, special effects, etc.
With this in mind, check the specific niche of the top TikTok beauty influencers that suits your industry and content goals.
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- Quality Content
Most top influencer produces quality content so it’s very easy to discover beauty influencer that creates quality content.
- Authenticity
Also, consider influencers that are authentic and have established trust with their viewers gaining genuine interactions. Look out for transparency, uniqueness, and brands that align with your industry values
Best Practices on Top TikTok Beauty Influencers Collaboration
- Exploring Hashtag
Hashtags can exist in the form of a word, phrase, or description that users are fond of engaging with or searching for. Check out TikTok hashtags to explore hashtags to utilize to discover the right influencers.
- Leverage TikTok Discovery Tools
There are some tools on TikTok that when used right will end you with success and solutions on your findings.
To begin with, the Discover page can be explored to find content from influence based on your interest.
Related: TikTok Creator Marketplace Requirements
- TikTok duet partnerships
With the use of features like TikTok duet partnership brands and creators can build connections for easy collaboration. This will help them create duets together that have the potential to reach multiple audiences simultaneously.
- TikTok Keywords
With the right TikTok keywords, you can discover the best and top TikTok beauty influencers around your field. Check out gaining insights on TikTok keywords to understand how to gain insights on TikTok and how to use them effectively.
- TikTok Communities
Several communities host the best influencers; you can join platforms or groups on TikTok based on interest. That way, you’ll be able to explore content from top influencers that meet your values or preferences.
- Utilizing Influencers Search Tool
Sometimes finding the right beauty influencer to collaborate with can be time-consuming and difficult. Hence, you can leverage influencer search tools to save yourself time in sorting and searching.
With such tools, you’ll be able to quickly find influencers that can collaborate with based on your brand’s values and culture.
You can also discover influencers based on location, metrics, behavior, demographics, and others to find relevant creators.
Types of TikTok Beauty Influencers
Being a beauty influencer on TikTok comes with several niches. If you’ve dreams of becoming top TikTok beauty influencers it’s important that you carefully know your niche.
Below are some of the types of beauty influencers in the industry;
- Skincare: These influencers focus on skin care routines and product reviews on various skin types. They help in solving or providing solutions to various skin issues or concerns.
- Hair-Care: They product expert advice about hair styling and treatments for hair conditions. Following such influencers can help you gain insights into solutions concerning different hair types.
- Makeup: They provide expert tips on the application of makeup and techniques; they can recommend makeup products also. Makeup brands can also use these kinds of beauty influencers to sale out their product and create awareness of their brand.
- Special Effects Makeup: They produce the best character design based on film or television series. They are very good at producing special looks and creating mastery of prosthetics.
Here are some of the popular types of beauty influencers on TikTok that provide beauty tips. Moreso, others also share tips on teeth care, nails, and other beauty techniques.
So, you must identify the influencer’s interest whether it’s similar to your brand before seeking collaborations.
Best 10 Top TikTok Beauty Influencer
- Addison Rae: as of now, she is the biggest beauty influencer on TikTok with a follower of 88.5m people.
- Kylie Jenner: She is well known as @kyliejenner on TikTok and has about 54.9m followers
- James Charles: has up to 36.2m followers and @jamescharles is among a popular influencer on TikTok.
- Ignacia Antonia: she is the next in line and has 28.2m followers on the platform with her exciting beauty content.
- Arnaldo Mangini: as of now he has 25.4m followers and can be discovered as @Arnaldomangini.
- Chingu Amiga: @Chinguamiga has up to 24.1m followers and has been a great beauty influencer on TikTok.
- Kira Simurina Lips Baby: This brand has 19.3m followers and a username of @kira-smrn.
- Nursema Altuntas: Has about 19.2m following with a username @nnursema.
- Юлия Гаврилина: The username exists as @gavrilinaa with up to 19.2m following on the platform.
- Linh Barbie: The follower of the top TikTok beauty influencers is 18.7m with the username @linhbarbie.
FAQs
- Who is the most followed makeup brand on TikTok?
First, we’ve Huda Beauty with up to 8.7 million followers and 5.7 billion views based on hashtags with 187.2 million likes.
Second, Rare Beauty has 3.4million followers on the platform with 7.7 billion views on hashtags and 50.3million likes. Thirdly, Florence by Mills has a following of 3.4m, 2.9 views on hashtags, and likes of over 59.8 million.
- Who are the top 5 TikTok influencers?
As of now, Khaby Lame has over 161.5 million followers while Charli D’amelio has about 148.7 million followers.
Also, Bella Poarch has 92.4 million followers and Addison Rae Easterling currently has 88.7.
Lastly, Jason Derulo has a following of 56.6million on the TikTok platform.
- Who is the biggest Tiktok Trends
The biggest TikTok trends include; underpainting, quiet luxury, skin streaming v skin flooding, latte Makeup, and Fruit Girl summer.
- What celebrity has the most successful makeup line?
The most successful makeup line is Rihanna’s Beauty Empire which provides all skin tones for makeup.
The brand which is Fenty Beauty has successfully scored an overall rank of 9.76/10 with an annual revenue of $582,833,321.37.
- Who is the most popular girl on TikTok?
Charli D’Amelio happens to be the most popular female on TikTok, based on her high following and reach.
- How many followers do you need to be a TikTok influencer?
There are several stages of influencers on TikTok with different following. First, the Nano influencers have up to 1,000 to 10,000 followers while Micro-influencers range from 10,000 to 50,000.
Moreso, Mid-tier influencer has up to 50,000 to followers 500,000 and Macro have from 500,000 – to 1,000,000 followers.
- Who is the richest Makeup artist?
The rich makeup artist known as Huda Kattan has built a cosmetics brand that hosts 26 million followers. The brand is also a billion-dollar cosmetics brand which worth more than $550 million.
Conclusions
Top TikTok beauty influence has changed the game of advertising on social media, making it easy to reach potential customers.
Also, Brands can explore TikTok using the tips mentioned earlier to discover creators who resonate with their specific interests and beauty goals.
Lastly, consider your specific marketing goals and your budget also, because it can guide you on strategy to utilize.