6 Top Creative Ideas to Use Spark Ads TikTok
To use TikTok Spark Ads, interested brands must get an authorization code from the TikTok content creator who owns the post they want to amplify.
When you get the code, kindly enter it into the TikTok Ads Manager. In that TikTok manager, it can then be converted to organic posts into Spark Ads.
In addition to this, Brands can also create ads from their TikTok posts or make use of organic posts by TikTok creators with their permission.
As soon as the ad is created, it’ll start showing in the user’s For You Page (FYP). It appears as a native ad format feature of every TikTok native post functionality.
With this, it helps the ad to look and work quite natively to the TikTok feed. Also, it provides users with a better ad experience.
Related : What you must know about TikTok Keywords
However, brands must analyze their Spark ad performance to make sure that it meets their goals and objectives.
Moreso, Spark Ads can be used to increase followers as well as drive traffic, generate leads increase brand lift, and several other things.
Benefits of using Spark Ads on TikTok
There are many benefits to those who know how to use Spark Ads TikTok. TikTok spark ads are native ads format that TikTok offers that helps brands leverage organic posts and their features in their advertising.
As a unique ad type, it provides users with a better ad experience that enables it to blend into the TikTok feed with ease. Most importantly, it easily catches users’ attention.
To use Spark Ads TikTok, you’ll enjoy benefits such as higher engagement rates than normal TikTok ads.
- Helps to Target Specific Audiences
It has the capacity to target a specific audience. It can make the most of existing content and can leverage user-generated content (UGC).
- Supports More of Organic Content
Moreso, the views from Spark Ads are added to the total amount of views on the organic video. These views are very important in boosting user’s TikTok.
3. It saves your team a great deal of time in reinventing the wheel. Once you’re using content that’s quite proven to work, you’ll be saving the whole team a lot of time and as well maximize your potential reach. While boosting your content, you can take the opportunity to maximize reach as you’re just testing out ads.
4. To use Spark Ads TikTok, you’ll help build your TikTok Community. One of the reasons is that the Spark ads direct viewers to your brand profile instead of the landing page. Moreso, you can build your follower or fan base and then get traction with your profile.
When to Use Spark Ads TikTok
If you’re considering when to use Spark Ads TikTok, it’s quite simple and it best works once you have a high-performing piece of content.
But you must remember that you can also leverage high-performing content that TikTok influencers created.
Let’s say, for example, you’ve completed an influencer campaign on TikTok. If you notice that a few posts aren’t performing well, you can use those as a candidate for a Spark Ad. Once you know that the content resonates, you can maximize the potential just by bringing it in front of more people.
Studies from TikTok show that Spark Ads perform better in comparison to other ad formats on TikTok. However, you’re very much free to decide the one you want. But, believe me, Spark Ads are great to use anytime you want.
Each time you have great content on TikTok that you can double down on and you want more people to see the product you’re launching, think of using Spark Ads.
Simple Tips for Effective Spark Ads
Once you start thinking of how to use Spark Ads, just make sure you keep these tips in mind:
- Choosing Videos that will showcase your Brand message :
You shouldn’t use every type of video for the ad, If you’re using any video for a Spark ad, ensure that it’s the best. Any video content you’ll use must have your brand values which ensures continuity and brand uniformity as well.
- Use TikTok Creators that are relevant to your Targeted audience- It’s not out of place to use TikTok influencers that you’ve worked with before. However, it’s good you find creators who love your brand. If can contact them easily, just ask them to use their content in your Spark Ads.
- Locate and use videos with strong organic performance: With this, you’ll boost the conversion rate of your ads.
- Make use of a different range of Videos– Because of changes in TikTok Trends every time, you’ll get it right with much experimentation. Try and test different TikTok ad formats to know the one that works best for a particular market.
- Measure more than the clicks –The platform enables viewers to see posts that resonate with them instead of who they follow. So, you can get a better idea of an ad performance than the clicks if you measure your engagement stats.
- Take advantage of Creator’s Networks by leveraging on it– When a TikTok Creator posts about your brand on their profile, it’s quite more authentic than you posting from your brand’s profile.
Related: How to see digital products on TikTok
How to Set up a Spark Ad
If you’re learning how to use Spark ads TikTok, you’ll learn how to set it up as well.
In the first place, ensure you have a business account on TikTok that you can use to run ads.
So, before you get started, you must know these few things which will help you to achieve it faster:
- Get a verification code for the video you want to use for the Spark Ads TikTok, which the creator will provide
- Fill in the creator’s profile name
- The URL you want to direct viewers to
- How to get the code is through the creator’s video you want to use to make a Spark Ad.
- Then, visit your TikTok ads dashboard and choose “Assets” and “Creative”.
- Choose the “Spark Ads” tab and click on “Apply for Authorization”.
- Paste your verification code from the creator and click on “search” to find the TikTok video. After which, choose “Confirm”.
- Selected the ad sets at the campaign and the ad group level. After this, choose “Spark Ads” close to “Create new” and fill in the name of the ad.
- Choose the identity of the TikTok Account you want to use to run you’re ad.
- Then, search under “Ad Details”, and select “+ TikTok Post”. Click the box at the top right side to choose the video and select “confirm”.
- Choose Your CTA and add the URL that the viewer will get from the ad. Thereafter, click on “submit” and you’ll be ready to add it to your ad campaign.
Steps to Add Spark AD to Your TikTok Campaign
To achieve it you’ll follow in details the steps below:
- By the side of “Assets”, choose, “campaign” type-, choose “create” and create your first Tiktok Campaign.
- Create the campaign name you want and select the campaign goal you want to use.
- Select if you need to split test your ads, optimize your budget, or even set a budget for your campaign.
- Also, you need to choose if you want to manually select who to target with your ads or allow automatic targeting.
- Add your Spark ad which you created previously.
- Choose the “Submit” option and your campaign will go on for a review.
- However, if you need to add funds to your campaign, you just have to add them using the dashboard.
Conclusion
So, take that bold step and create amazing ads that will convert. Ensure you take advantage of the loads of TikTok creative Creators to advertise your products on TikTok.
We have many articles on TikTok Ads, TikTok Ads Manager, TikTok Pixels, TikTok shop coupons, and other related articles that will ensure that you get the best out of TikTok to grow your business and reach your targeted audience.