13 Tiktok Ads Creative Best Practices
If you’re looking to create effective TikTok ads, it’ll be good to understand and implement the best practices for creative content.
In this article, I’ll provide you with valuable tips and insights to optimize your TikTok ad creations and maximize their impact.
I’ll take you through the TikTok Ads Creative Best Practices as a TikTok creator. You can use it to grow your Business and reach your target audience.
So, I’ll be guiding you on how to create high-converting TikTok ads.
As I share the TikTok ads creative best practices, feel free to use the formula and the tips I’ll be sharing.
Also, you’ll be seeing a lot of TikTok ad best practices that’ll inspire you.
Talking about TikTok Ads Creative Best Practices, one must bear in mind User-generated Content (UGC).
With the number of TikTok users about 3.8 billion active users daily on just the iOS version.
If you’ve made up your mind to make good use of TikTok trends and increase your business reach, you’re reading the right article.
So, let’s move on so that I’ll show you TikTok ads creative best practices that will turn your business around for the better.
There are actionable tips that will help reach your desired goal.
TikTok ads creative best practices
If you’re ready to take these steps to create TikTok ads that will change your brand’s perspective, you must do something different.
So, by doing something different, I mean that you must do something normal with other social media channels.
- Partnering with Content Creators
If you join forces with TikTok Influencers, your brand’s awareness and marketing potential will grow speedily.
Entering partnerships with TikTok influencers will help brands get publicity in a new-to-you niche. To reach big influencers on TikTok, you can use TikTok’s creator market. Also, you can reach others using an Influencer marketing agency to get the best match.
By taking these steps as one of the ways to improve your TikTok ads creative best practices here are the things you’ll benefit from:
- Recognizing potential creators with ease that you might want to team up to create something unique in terms of partnerships.
- It helps brands to sort out creators depending on their popularity, the strength of followership, and engagement. This will also help to provide insights into who connects with the users better.
As you choose the creators you wish to work with, you must know your target consumers. Then, take advantage of the different forms of representation that they can identify such as cultures, sizes, and genders.
- Setting a measurable Performance goal
Running successful TikTok ads will be quite easy and achievable by setting performance goals that are specific and measurable.
It’ll be easier to find potential advertising objectives in your TikTok Manager account. You’ll see goals such as driving traffic to a specific URL, Maximizing your ad impressions, and even collecting leads.
You can measure the performance of your creative assets.
Using the TikTok highly visual platform you understand which videos, filters, or sounds will be better in arresting the attention of your audience.
3. Follow Trends and Subcultures
Don’t neglect or forget to follow trends such as popular dances, most-used sounds, and filters. Everything on TikTok is about Trends.
Thereafter, make good use of Hashtags to appeal more to the TikTok Algorithm. When you make use of the right Hashtags, it’ll increase your chances of your ads reaching your desired audience.
Hashtags on TikTok go a long way in categorizing your video content. It makes it very easy to discover for people searching for that particular topic.
What the Hashtags do mainly is to activate the user-content needs. Here it allows users to search and find more relevant videos.
What Hashtags can do for you?
Using the right Hashtags will help you in achieving the following:
- Seeing what is trending and monitoring the trending issues on TikTok within a particular industry, your niche, or what is happening in a particular region.
- Makes you discover opportunities in your niche for your brand. Also, helps to engage and contribute to conversations properly.
- Helps you discover important Hashtags that are related to your brand, business, or interest areas.
Related : TikTiok Keyword Made Easy
What you must Note:
Brands can’t use Hashtags in a traditional paid approach except in challenges and Brand Hashtags.
Staying on a trend is a very good way to advertise on TikTok and it’s very different from other social media platforms.
However, Facebook traditionally depends on pay-for-models with Hashtags and other trending content doesn’t affect where and how often the ads will show up.
TikTok is focusing mainly on user-generated content (UGC). It’ll be easier and better if your content creates an existing trend as you encourage your audience to join.
- Make your Videos a full-screen vertical viewing type
The Feeds on TikTok are all vertically oriented so, it’s wise you make your videos vertical too. Most TikTok users won’t rotate their devices or even get a magnifying glass to take in your video.
However, this advice is not only for aesthetic purposes. You must know that vertical videos contribute to 40.1% of impressions in comparison to those shot with a square or horizontal aspect ratio.
- Make visual appeal and variety a Priority
You need to make visually appealing videos to catch the attention of Tiktokers. So, you’ll be needing to make a video with a variety of visually appealing setups instead of one with a one-shot ad spot. So, adding a B-roll and transition footage brings more than 40% impressions.
Most of the videos that have about 99% performance in the e-commerce space have more variety. Besides this, they make use of multiple video settings and angles.
6. Make short and Sweet videos
Don’t make your videos too long and boring. For TikTok Ads Creative Best Practices recommendation, it’s better you use less lengthy videos for your TikTok ads. Brands or Advertisers need to hook viewers immediately.
Once they see your video is boring they’ll swipe to the next video. However, with the short videos, let the messages be presented upfront.
Most of the top-performing videos are within the range of 20 to 40 seconds. So, you must strike a balance between engagement and brevity.
Try to keep your TikTok ads around 30 seconds. From this time highlight the product’s beauty, functionality, details, and unique benefits.
However, don’t forget that every second counts in making a compelling and appealing video on TikTok.
TikTok recommends you follow a script structure as you make videos on TikTok. However, your script structure can vary. But you must remember to keep your target audience in mind.
What is the Script Structure in TikTok?
Let me show you things to consider as your script structure as you make your videos on TikTok:
- The Hook
By this we mean the first 3-6 seconds of your ad commands a lot of influence and importance. Make very good use of it effectively by making sure you captivate your target audience using an attention-arresting book meant to their interest.
- The Main Message
Since you have seized the attention of your audience, you can now deliver your key message.
Your key message should make your product’s selling points in a very clear and concise way.
Most importantly, keep your audience in mind. Meanwhile, you must consider what is authentic to their lifestyles, priorities, and interests.
- Call to Action
From your videos, encourage your audience to take action with particular instructions. You can decide if you want them to click a link, visit a store, or buy a particular product, and communicate the right action well and memorably.
Make sure that your audience knows how they can continue with the next steps.
- Let Your Brand Center on Brand And CTA
You must ensure that your ads lead your audience to TikTok clickable CTAs. This will make TikTok Ads Creative Best Practices to reach your advertising goals.
With the Clickable CTAs, you can effectively direct your consumers to a shopping deal, a special offer; location, and actions that you wish them to take.
Let’s take, for example, those running Facebook ads, there’s an option to lead your audience to a website or WhatsApp number.
Some come in the way of a ‘learn more’ to take actions like entering their email and phone number to sign up for a program.
- Add Captions to Videos or ads
Using a caption to support your visual and auditory messages is another TikTok Ads Creative Best Practices for you. If some users can hear well or don’t understand what you’re saying, the caption will drive home your message.
9. Create a Balance Between Entertainment and Promotion
You must separate entertainment videos from ads. TikTok ads are always about sales. While the Hashtag’s views contribute more to entertainment-related content.
You can get your audience engaged with the entertainment videos. The promotional content will help you sell your products and brand.
If you’re new to TikTok and you need TikTok Ads Creative Best Practices to build an audience, start with entertainment–based content. After a while, you can start creating useful promotional content (Make How-tos and interactive videos).
If consumers are familiar with your products or content, then you can start creating promotional ads.
How to maintain optimal TikTok Ads Results
To get good and appreciable results, make sure you feature only one product in each video.
However, if there’s a need to show more than one product, limit it to a maximum of 3.
If you do so, you’ll retain your key points, make your messages clear, interest your audience, and maintain focus too. Using a few products will just increase the impact of your message.
- Be fun and simple in presentation
Focus on making your content fun, engaging, memorable and relatable. As soon as consumers enjoy engaging with your brand, the TikTok Algorithm will show your content to them often.
This will increase the chances that more people will follow your account or take some action.
Also, you can use the below ideas to connect more audiences to your video content:
- Do a TikTok Challenge
- Play with the green screen capabilities
- Try showing a fast-forward “day in the life” at your company.
- Try or test a viral life hack related to your niche
- Check out Duet, stitch, or a live reaction to user-generated content about your brand or products.
- Add Catchy Sounds to your video content
There are a lot of sound snippets on TikTok that you can use to create an amazing video. You can use options such as the licensed music tracks with permission.
Then, voiceovers from other content creators which you can lip sync to as you add your spin.
As I said earlier, make use of captions to make your videos perform better.
Here are the things sounds can do to your videos:
- Searching out sounds that are good for your organic or paid TikTok strategies.
- Helps to locate similar, royalty-free music options available in the commercial music library for ease of use.
- Keeping track of trending or emerging popular music with ease.
- Creative Testing Usage
Testing of creative approaches will help you know if you’re running the best ads or not. So, you need to mix up your content styles, production techniques, influencers and sounds too. You can check out Tiktok’s automated creative optimization if you’re just starting to know the ideas for creative approaches for better engagement.
Also, working with a performance creative agency will help you understand your video impact in the marketing channel.
Budgeting for TikTok Ads Creative Best Practices
You may be asking ‘how much does it cost to run ads on TikTok? Since you want to know the ways to get the TikTok Ads Creative Best Practices, here are a few things for you:
You’ll buy TikTok ads through an auction process. As a brand, you can set a budget, select an audience type, and choose a bidding strategy and TikTok Marketing Guide.
After this TikTok will automatically serve advertisements depending on the parameters.
However, it’s important you clearly define your audience. But if there’s a way you can reach the right audience using other advertisers, then, TikTok won’t be the best for you.
Though, if you still want to know on average, what TikTok ads will cost, here are some tips for you.
- You’ll require a minimum daily or lifetime budget of $50. Though, specified ad groups will only need a daily minimum budget of $20.
- For the conversion-focused app, you must install campaigns that need a minimum budget of $100
- There’s an initial budget which should be about 20% of your target CPA
- You should use ‘’Promote” on an existing post that will start at a $10 CPM (cost per thousand impressions).
- Also, to a brand takeover, shows your ad to a huge group of users when they open the app. This will cost about $50,000 to $100,000 per day.
13. Turning up the Volume with the right soundtrack
Sound is very important to TikTok users. About 88% of the users See sound as a very big key factor.
About half of TikTok user says music makes the content on TikTok more energizing, entertaining, and uplifting. So, it’s good you turn up your volume on your sound to achieve the Tiktok Ads Creative Best Practices for your brand.
So, find and use the right tune for your ad. Also, check the TikTok commercial Music Library for brand-ready songs. Choose the one you can use or you can create an original sound that will make you be in total control.
It can be its voiceovers, sounds, music, or audio on TikTok. Everything depends on your setting mood and your story.
The Frequently Asked Questions on TikTok Ads
In a bid to achieve TikTok Ads Creative Best Practices, many are now poised to ask the following questions:
What are the video ad specs of TikTok?
I want you to know that TikTok prefers videos that are in the following specs:
- Should have an Aspect ratio of 9:16, 1:1, or 16:9
- A resolution of 720 x 1280, 640 x 640, or 1280 x 720
- A length of up to 60 seconds (TikTok suggests less than 22 but this comes with testing what is right for your unique brand)
- Videos should be in MP4, AVI, MOV, or MPEG file type that’s less than 500 MB
What ad Creatives in TikTok Ads?
TikTok ad creative is similar to a Facebook ad. It’s just like an ad in the form of an image or video which TikTok users interact with once they open the app.
They’ll scroll through their feed and see it. It’s better understood if you study the TikTok ads structure and Examples.
What is not allowed on TikTok ads?
Yes! It’s good you know what is not allowed on TikTok ads. The first thing is inaccurate, misleading, or false content. Doing so will cause harm to users or society.
It’s prohibited. Your ad creatives and landing page shouldn’t display dangerous misinformation, medical misinformation, manipulated media, or some dangerous conspiracy theories.
How much does ad cost per 1,000 views on TikTok?
For TikTok ads, it costs per mile (CPM) metric to charge ads. However, it translates into the advertiser paying 10 dollars or 9 pounds for every 1,000 views.
In case you want to start an ad campaign, it’ll cost you a minimum budget of $500 or 410 pounds.
Which TikTok ad formats can I use for ads?
Considering the most popular TikTok ad formats ‘Spark Ads’ and in-feed ads, however, you can also take advantage of TikTok brand takeover, and branded Hashtag challenges.
The Top view ads (That’s those videos can be up to one minute long and then appear at the top user’s FYP feeds) Also, there are other promotional options such as branded Effects.
Which one is better: Paid or organic TikTok Ads?
Now, you must know that both paid and organic TikTok ads will give you big results. However, the type you choose depends on your goals.
TikTok organic reach is quite better for long-term objectives. You can find these organic reach examples such as building a community and forging relations with consumers.
Moreso, the paid ads are also very effective if you want to push time-sensitive information and then, boost sales immediately.
Can I use content from other channels on TikTok?
TikTok Ads Creative Best Practices doesn’t include getting video content from other channels such as YouTube or Instagram. You must bear in mind that the TikTok User interface is unique.
Therefore, it might be quite obscured if you do so. What you should do is create a different content type on either of the platforms.
One should expect the ads on Instagram to look professional. But the ads on TikTok should look a bit scrappier.
So, if you plan with a tighter budget it’s good you reformat existing creative to work within a channel that you want.
Now, TikTok videos will do better if you use vertical video.
Conclusion
TikTok Ads Creative Best Practices is designed to help take steps in the right direction. Seeing that TikTok is very popular and it has a lot of potential to drive sales for advertisers who want to reach out to hungry consumers.
However, reaching the right audience can be challenging. But if you’re ready to start you can make use of your time and energy by taking the right budget for your TikTok ads.