How long does it take TikTok to Review ads?
Most marketers are skeptical about the TikTok ads review times and may want to understand strategies influencing it. You may be worrying “How long does it take TikTok to review ads? Well, you’re not alone on the quest for answers. You’ll find all the answers here.
With this in mind, we’ve come up with an answer to the above question and also included factors affecting it. More so, this guide will show you steps to fasting the review ads times so you can showcase your ads globally.
Read Also: How much does TikTok Ads Cost?
This article will also teach you how to up out ads that wouldn’t be suspended. So, with this fact, let’s get right down to unveiling today’s study.
Related: Easy Way to Create Tiktok Ads Account
How long does it take TikTok to Review ads?
What is TikTok Ads Review about?
You must understand TikTok ads review before knowing “How long does it take TikTok to review ads” Once you’ve this knowledge you’ll even be able to determine the time it takes TikTok to review ads.
TikTok ads review is the step-by-step process that your ad undergoes before its final rendering verdict. This step begins from the ad submission, automated and manual screening to where it gets approved or rejected.
Now let’s place more emphasis on the TikTik ads review process.
Steps in TikTok Ads Review
This process it’s very crucial because it allows TikTok to display ads that are highly relevant and engaging for its users.
Here are the step-by-step processes for your ads to be approved by TikTok:
- Ad Submission: This process begins after crafting your ads and submitting them for review. This is where your journey of waiting begins and seek the attention of the platform to get sorted. Normally, this step doesn’t last long, however, some factors can affect this process. These factors could be based on the complexity of ads submitted in the platform or other factors influencing review time.
- First Automated Screening: If your ads get sorted and get to the initial screening your reviewing has begun. TikTok uses cutting-edge technology to fastract the screening process. The technology screens the ads using automated tools and algorithms to scrutinize the content. Also, they employ the content of the ads to check if it meets TikTok policies. Some of this content could be the image, text, and audio it’s important to always follow TikTok ads policies. This will save you the trouble of getting the red flag from the automated screening process.
- TikTok Manual Review: in this stage, the TikTok ad review team will then evaluate your ads to see if you follow their expected guidelines. Most importantly, the particle stage is examined by skillful critics, who have the potential to approve or reject the ads. More so, they thoroughly decipher the quality and originality of the content. Examining if it promotes ethical values for TikTok, marketing policies, and community standards in the TikTok platform.
- Final Decision Stage: You may be wondering how long it takes TikTok to review ads up to this stage. Well, it may take some hours or a few days for the screening process to complete before getting approved. Although not all ads that pass through the review process get approved, some get rejected even from the automated screening.
Things to Consider Before TikTok Ads Review
There are several things to consider before submitting your ads for review so that you wouldn’t be expecting any red flags. Leveraging these things also helps your ads from getting delayed in the review timeline.
“How long does it take TikTok to review ads” wouldn’t matter much because you already made positive impressions.
Below are some things you must know or do before putting your ads out there:
- Understanding TikTok Policies
TikTok users must carefully review the TikTok policies and follow their guidelines. When you don’t understand these policies you may end up violating some rules unknowingly, making your ads review delayed.
This is why marketers always ask the question “How long does it take TikTok to review ads.” Hence, your content mustn’t violate the TikTok community and its users.
Also, ensure that your content isn’t highly sensitive and destructive for viewers to provide a safe and fun platform. So, if you don’t violate the platform policies you stand a chance of getting your ads reviewed on time.
- Using quality Content
This is the essential part of running ads, before submitting ads you must first use design creative. Aside from being rejected by TikTok, it wouldn’t yield any effectiveness in attracting viewers.
Ads that are misleading poorly communicated or confusing affect the user experience and TikTok wouldn’t accept it.
The TikTok platform is concerned about its user experience and will not support poor design content.
Related: TikTok best Ads Practices you must know
- TikTok Content Specs
TikTok has a specification of how your content should be to create effective ads. There are some specifications you can use when creating your ads
- Video file size mustn’t be below 500MB
- Maintain the Aspect ratio at 9:16, 1:1, or 16:9. You can use 9:16 which we recommend as the best ratio.
- TikTok video file type may range from .mp4, .mpeg, .mov, .3gp or .avi.
- The length of the video can be from 5 to 60sec
How long does it take TikTok to review ads?
In most cases, TikTok reviews ads within 24 hours especially when the content meets their specific requirement. However, sometimes it may take a longer period before it can get approved due to some factors surrounding it.
Furthermore, when there are changes in your ads after submission it can also prolong the review time. In other words, once you utter your ads the review process may begin afresh.
TikTok Ads Review Timing
There are different timing options available for users and sometimes many effects may contribute to determining its timings.
- TikTok Standard Review Time: This time typically lasts for some hours or up to 2 days before the ads get approved. The standard timing is a way of providing customers with a limited time to further plan and monitor their ads.
What influences ads to get approved easily depends on the type of ads and the ad requirements. For instance, video ads are more complex compared to other ads types and may take more time to get approval.
On the other hand, image ads and carousel ads fall within this standard time due to their simplicity and dynamic nature.
- Expedited Review Time: This review timing is not always available and ads can be approved in a few hours. So, if you’re seeking a quicker means of getting a VIP pass this is a great option. Also, ensure that your content is top-notch and credible to get rapid approval.
Why it’s important to Understand TikTok Review Times
It’s important to understand how long it takes TikTok to review ads so you won’t panic about your ads.
This knowledge also helps creators in planning and scheduling posts. This understanding allows creators to optimize their content strategy to enable them timely publish timely videos.
In addition, it also allows users to align their content with TikTok guidelines to avoid violation of its platform.
Above all, it enhances user experience, promotes transparency and accountability, prevents frustration, and enables adherence to TikTok deadlines.
Factors Affecting TikTok Review Ads
- Complexity of Ads Review: Some content has higher complexity in reviewing. If the content has intricate elements and unconventional designs may take to process. So, the complexity of the content can also determine “how long does it take TikTok to review ads?”
- Posting at Peak Times: The time for posting content can play a major role in review times. During peak times, the demand for review resources increases which may lead to delays. So, we recommend that your strategies timing your ads during the off-peak periods.
Also, these strategies help your ads get approval speedily without the rush of the queue.
- Geographical Location: The TikTok review time may vary depending on the geographic location of the creator. Certain geographical settings or regulations may affect the general review process of the ads.
- Volume of the Content: As more and more content is posted to the platform it can significantly affect the review times. So, the TikTok team may face some workload or challenge in approving content promptly.
Best Practices for Expedited Review
As we’ve earlier discuss before the expedited review process allows creators to get their ads approved in less time. Some ads can also be approved within minutes or hours. This avoids the frustration of asking “How long does it take TikTok to Review ads”
Here are some strategies and best practices for the expedited review times
- Staying Original: Intentional avoid any audio or video that is copyrighted content. Ensure to create content that is authentic and original so it won’t cause any delay or removal.
- Follow TikTok Guidelines: You’re to ensure that your content is in complies with the platform community guidelines. These guidelines or policies range from aspects like nudity, harassment, violence, hate speech, or copyright content.
- Strategies for the best Submission Times: There are times when you submit your ads and they get approved within minutes or a few hours. This can highly be affected by the time of submission, allowing your ads for faster reviews.
Also, posting during peak time may cause delays or you may end up losing your ads in the rush. This can lead to ads not getting screened or approved at all due to the time it was posted.
- Avoid Unnecessary Complexity: Complex videos or content can also affect the TikTok ads review timing. Such videos prolong the time it takes TikTok to review ads which can cause you to worry.
With this in mind, always create simple and concise content that is free from any unnecessary complexity.
Related: Best Examples of TikTok Ads You Must Know
How to Know the Status of Your Ads Reviews
Most creators’ ads could get approval and may still ask “How long does it take TikTok to review ads? This is because they may find it difficult to check the status of their ads review. This is why I’ve carefully written the steps for checking your ads review status below:
- First, you’re to log into your TikTok ads manager account
- Second, proceed by selecting the specific campaign of the particular ad you want to check the status.
- Thirdly, select the ad group or the ad of your choice.
- Lastly, head over to the Ad Details and check the review status. You’ll see where TikTok label reviews such as “Approved” or “Rejected” to determine the ad status.
How long does it take TikTok to review ads? Well with the factors we’ll have discussed, you can understand if your ads haven’t been approved yet.
What Happens When TikTok Rejects Ads?
Ads that are rejected by TikTok are an ad that doesn’t follow the platform policy or guidelines. Also, they provide you with the reason for rejection in your ads manager account. You may see statements like misleading content, technical issues with the ads or not complying with TikTok advertising policies.
With this in mind, you’ll have to follow the guild to address the ad rejection:
- First and foremost, read the TikTok rejection feedback so you can understand the reason for the rejection.
- Secondly, consider making the necessary adjustments or edits on your ads content. You’ll have to make the necessary corrections or adjustments to meet the TikTok policies or any other issues depending on the feedback
- Next, you’ll have to resubmit your ads after making the necessary changes within the TikTok ads manager. Afterward, you can leave it to the hands of the TikTok team to decide if the ads now meet their policy.
How to Appeal For Review Rejection
After understanding “how long does it take TikTok to review ads” the next question creators ask is how to appeal. If you believe that your ad wasn’t properly screened, you have the right to appeal for the rejection.
This is how you can get to seek for the TikTok rejection appeal:
- Connect to the TikTok ads manager and go to the rejected ads you wish you appeal.
- Next, you’ll have to click on the text that says “Appeal” close to the rejected ad.
- You also have the opportunity to present additional context and proof regarding the ads.
make sure you state the reason you feel your ads need approval or state the steps you’ve stated to ensure your ads meet their policy.
FAQs
- Why is my TikTok ad stuck in review?
How long does it take TikTok to review ads? Well, the standard review time may last more than 24 hours. So your campaign will be stuck till this process is over and must get approved to be delivered.
- Why is my TikTok ads account under review?
After submitting your ads, your ads will be reviewed by TikTok to make sure the content meets its advertising policies. To know the process of your ads you can check the status in your TikTok ads manager accounts.
3 What should I do if my TikTok ad is taking longer to be reviewed?
If your TikTok ad is taking longer than expected you can then reach out to the TikTok support team for assistance. However, if you think you’ve violated the platform policy you can make adjustments and resubmit your ads.
- How long does it take TikTok to review ads?
Most users do not take up to 24 hours to get approved by the TikTok team. Although certain factors may contribute to prolonging the review time for ads.
Conclusions
One common question among creators is, “How long does it take TikTok to review ads?”
Most users and creators ask these questions due to prolonged timings with their ads. However, by following the guidelines in this article you’ll be able to expedite the review process.
So, by adhering to these strategies you’ll be able to ensure your TikTok ad reviews quickly.