TikTok Ad Manager: 7 Best Effective Campaigns
I’ll be showing you tips about TikTok Ad Manager and how to create successful ad campaigns on TikTok. Just be ready to discover the tips, tricks, and strategies for maximizing your advertising efforts on TikTok.
TikTok ad manager is a tool designed for users to create, improve, and monitor their TikTok ads. It can also be used to manage and monitor ads from another platform once you’ve access to the feature.
In addition, this amazing tool has been a great help to businesses and marketers globally. Unlike traditional ads, which come with little or no features and tools to maximize ad placement and usage
Specifically, TikTok is a special social media platform where creators have gone viral with short clips and visuals. It’s an excellent way to engage with an amazing audience who might be interested in what you do.
This makes TikTok quite different from other platforms and they offer exciting packages and offers for users,
Like the TikTok ad manager which can be utilized by users for performing effective ads. So, on this note, we’ll be showing you 7 steps to use TikTok ad manager.
Also, we’ll show you 5 easy ways to effectively run a campaign with the feature.
In addition, we’ll be showing you the ad manager importance and how you can get started with our step-by-step guild.
Above all, this guild will show you how the TikTok manager ad has been a change gamer for most businesses.
Importance of TikTok Ads Manager for advertising campaigns
Well, a while back, when my team was running an advertising campaign for small business online. Our top goal was expanding our reach and boosting sales, so we allocated most of our budget to online ads.
However, despite all our efforts in crafting compelling content and visuals, we had no tools to monitor ad performance.
Also, it was difficult for us to examine the efforts of our ads or to strategize our marketing goals.
Meanwhile, on one occasion we stumbled upon TikTok ads manager and gave it a shot.
This tool was exactly the leverage we needed to manage and monitor ads with precision and ease.
With the TikTok ad manager, it doesn’t end in running ads but running effective ads that can yield tangible results.
Related: Best TikTok Marketing Guide
Here are some of the important’s about utilizing the TikTok ad manager:
- Target a Highly Engage Audience
The ads manager comes with a variety of features that can reach a highly engaged audience. Here is how it works, with the manager, you’ll be able to
- Target your audience based on age, gender, location, and language.
- With its features, you’ll find a lookalike audience from your websites or similar people like your previous customers.
- Search for people who’ve interacted with your content before or visited your websites or apps.
- Find an audience through their interest, likes, online behavior, or online interaction.
- Extensive TikTok User-base
With over 1 billion monthly active users on TikTok, the platform offers advertisers access to different audiences.
This approach allows brands to explore new reach with the TikTok ad manager, unlike other online ad managers.
Most especially, this platform offers users a high rate in younger demographics like in the case of GenZ and Millennials.
So, if your brand wishes to target a younger audience, their ads manager is a good way to begin this process.
- Engagement Metrics
The ads manager showcases the performance of your campaign and it resonates with its engaged user base.
Generally, the estimated engagement rate ranges from 3.00% to 5.7% depending on the type of industry and ads. This gives the platform higher engagement rates compared to other social platforms out there.
In addition, the TikTok ads manager offers key metrics for tracking your ads and strategizing on newer ads.
It showcases, how much time users spend viewing your ads and measures the amount of clicks to your profile after ads.
More so, it tracks your website’s click-through rate, share rate, comment rate, and hash-tag challenge participation.
4. Cost-Effectiveness
As an advertiser, you can set budget allocation for ads with the TikTok ad manager. Also, you’re free to set a daily or lifetime budget depending on your business advertising goals and financial constraints.
Most importantly, the platform offers lower CPC and CPM rates compared to other traditional channels like television and print.
Particularly, it offers advanced features for reaching specific audiences with precision; this could help minimize wasted ads.
5 ways to use TikTok Ad Manager for an Effective Campaign
- Ad Creative and Editing
After launching TikTok ads using Ads Manager, you’re free to modify or update your ads even after submitting them.
This makes the platform effective for your campaign, you can make changes and improve your ad with time.
more so, you’ll be able to replace or update videos or visuals including text, captions, and CTA. Also, users can edit their targeting to refine their audience targeting based on campaign performance or business goals.
- Precise Targeting
With the tool available, you can reach your ideal customer with their advanced targeting options.
This can be based on their demographics, interests, and behavior to ensure you reach the right audience. Make sure you
3. Creative ad Formats
The TikTok ad manager offers users an amazing ad format to experiment with to understand what works best for them.
The various TikTok ads include the In-feed ads, branded hash-tag challenges, and the TopView ads.
Types of TikTok ads
- In-feed ads: The ads are mostly found on your For-you page as users scroll on their homepage. This means there are potential that your ads may get skipped by the audience. So, it’s important that you also consider creating content that is fun and engaging.
- Branded hashtag Challenge: This type of ad is sponsored by user-generated content (UGC) which brands partner with users for sponsored TikTok challenges. A brand can create a trend or challenge and encourage users to partake in the challenge.
- TopView ads: This type of ad appears at the top of the TikTok user’s feed in 5 sec after launching the app. Due to the nature of this ad, it’s outstanding in driving brand awareness and generating impressions.
- Spark ads: The spark ads involve users who support a brand that has a similar product or interest to them. This is also a way to create awareness about a new product launch or an existing one.
- Analysis Insight
The TikTok ad manager ads have been equipped with analytics tools to understand demographics, ad placements, and conversion rates.
This gives you insight into the strategy that is working and also creates room for improvement.
- Performance Monitoring and Optimization
The feature helps in monitoring the progress of ads by optimizing metrics such as impressions, clicks, and engagement. When you have an understanding of how your ads are running, you’ll be able to optimize your effort.
7 Steps to Use TikTok Ad Manager
When you are using the above account you’ll be able to create and monitor ads on TikTok and other platforms.
Below is the step to use TikTok ad manager.
- Firstly, you must register your business account
Before you can start using the TikTok ad manager you should have opened a business account. The ad manager will then be available for you to use and make decisions regarding ads.
- Secondly set up an ad TikTok account.
You can set up an ad TikTok account by connecting to ads.tiktok.com and logging in to the TikTok business account. You can also use the app if you wish.
- Thirdly, Choose your advertising Goal
In this step, you’ll be issued with 4 options to choose from for your advertising goals. The goals include; increasing traffic, driving community interaction, generating leads, and website conversion. So, you can choose your preference choice with the above options.
- Determine audience
The next step is to determine the kind of audience you want to reach by selecting a custom audience.
However, if you are just starting you can choose an Automatic audience to allow TikTok to choose an audience for you.
After choosing the audience based on some characteristics of the platform you’ll be able to see the size of the audience.
5. Set your Specific Budget
After choosing your audience, the next step is to schedule your specific budget. In other words, you’ll determine the amount of money to spend either on a daily, monthly, or lifetime.
Accordingly, the daily budget must have a minimum budget of $5 for a day. You can then decide how long you want it to last or choose a lifetime budget campaign.
This type of ads can also be later stopped when the ads have reached its expected goals.
- Submit Your Creative
Users can use existing content on their profile to launch ads or you can create new ads. Also, you can add captions or create a C-T-A button. The call-to-action button may include options like Learn More, Shop Now, etc.
On the other hand, make sure you follow the TikTok policy or guidelines while creating your videos or ads.
Remember to always, keep doing your research on TikTok policy and trends to help you create acceptable ads.
- Submitting Ads
After following all the above steps, you must then submit your ads by clicking the “Submit” tab.
Once you submit your ads, you shouldn’t be in a hurry, because your ads will pass through a thorough review process.
Consider checking How long it takes TikTok to review ads to understand the time duration and what to expect.
Challenges in TikTok Ad Manager
The TikTok ads manager can also come with some challenges even with its uniqueness. These challenges can also be managed when you understand how to navigate the platform and tools available to work with.
Here are some challenges some brands have faced while using the platform with possible remedies and outcomes.
- High Competition Rate
TikTok’s large user base also attracts numerous advertisers, leading to increased competition for ad space and user attention.
With this in mind, it can increase advertising costs and require more strategic and creative ad campaigns to stand out.
Possible Solutions
Despite the high competition rate, the large and engaged user base encourages significant advertising opportunities. Also, this factor reflects the popularity of the platform which is lucrative for advertisers.
- Constant Evolution
The constant trends and evolution of the TikTok platform can shift rapidly with time. So, advertisers need to advance and adapt their campaigns timely to stay relevant and engaging in this dynamic environment.
Possible Solutions
Users should ensure to stay updated with TikTok platforms as its ads manager goes through constant evolution.
The constant evolution can be a plus for users to get equipped with newer features that can potentially help businesses.
- Content Quality
It can be pretty challenging to stand out amongst millions of users and user-generated content. This means marketers need to invest in high-quality creative and entertaining ads to capture the attention of users and avoid rejection.
Possible solutions
The TikTok algorithm mostly prioritizes the quality of your content to rank or boost your content to generate leads.
So, it’s important to invest in creating more quality content than submitting lots of poor content for ads.
With this in mind, make sure you review TikTok ad content rules before posting to align with the community guideline
- Targeting Options
The platform offers narrower targeting features compared to other platforms to reach specific niche audiences.
Possible Solution
Users can utilize the TikTok Ad Manager advanced targeting tool for effective ad campaigns. More so, you can focus on creating compelling and engaging content for your ad creatives.
You can also conduct an A/B testing to experiment with several targeting options with ad formats.
Related: Best TikTok Upload Times
FAQs
- Is there a TikTok ads Manager?
Yes, there’s a TikTok ads manager for creating and managing your paid ad on TikTok with features to launch effective ads.
- How much does a TikTok Ad Cost?
Generally, the minimum required to run a campaign is $500, and a daily minimum budget of $50 for a campaign and $20 daily for ad group level.
- How do I run paid ads on TikTok?
You can create TikTok ads by following the steps below;
- Creating a business account on TikTok
- launch the TikTok ads manager
- Select your advertising goals
- choosing your specific audience
- Set up an ad budget for the ads you want to create
- Create the ad of your choice, such as video ads, visuals, etc.
Now, you can submit your ads and enjoy all the benefits that come with using the ads manager.
- How long do TikTok ads take to work?
TikTok ads may take up to 24 hours to work. In some cases, others may be less or more than the time frame due to certain factors. However, you’ll receive a notification on the TikTok ad manager.
- How can I get started on TikTok ads manager?
First, you’ll have to sign in to their site by adding your email address or phone number with a password.
Next, you’ll have to click on the tab that says “Send code” to get code and agree with their terms of use.
Conclusions
The TikTok ad manager has been a game changer for advertising success, just as it helps my team build profitable ads.
So, I encourage you to start the journey today by choosing this platform to gain insight into your ads.
More so, ensure you also stay updated with advertising features on TikTok including best practices for continued success.