5 Easy Steps to Create Ads TikTok Account
Ads TikTok account is a powerful tool that helps marketers maximize their reach and increase their engagement.
With this ads account the possibilities are endless, you’ve the opportunity to reach millions of audiences.
Also, TikTok ads are highly effective than regular traditional ads and provide a unique advertising format for its users.
It’s also important to ensure that your ads align with your marketing goal and strategy. So, this is why we’ve prepared this guild to show you how it works.
We’ll be answering questions that make marketers bordered when running ads, such questions include;
- Top benefits of using TikTok ads account
- The meaning of TikTok ads manager
- How to create a TikTok business account
- Steps to Create Ads TikTok account
- How to set up your Pixel account and
- How to make the TikTok ads work effectively for your brand.
Specifically, the strategies in this guild have helped many brands create TikTok ads that have worked for their brand effectively.
So, do follow us closely as we convey the secret behind running effective TikTok ads for different brands.
Even if you’re just starting, we’ll help show you the steps to consider before creating ads TikTok account.
Why is Ads TikTok Account important?
TikTok ads are a valuable tool for reaching newer audiences across the globe, this isn’t just all. With the TikTok ads account, you can drive your website traffic, increase brand awareness and generate leads.
However, there are some things you must look out for before running ads. Just putting out ads without understanding your specific marketing goals can cost you more.
Because TikTok ads campaign is expensive compared to other social platforms.
However, with the ads TikTok account, you’ll be able to create effective ads that can work for you and your brand.
Meaning of TikTok Ads Manager
The TikTok ads manager is where you’ll be able to create monitor and manage your ads campaign on your TikTok account.
Also, this tool isn’t open to a personal account; you’ll have to create a business account before using it.
Also, once you’ve created an ads TikTok account you’ll be able to use your ads manager to utilize various feature updates.
This tool also helps you showcase your ads to you audience based on location, gender, age, and other interests.
Types of TikTok ads
There are different options of TikTok ads that users can choose from depending on their preference to create ads TikTok account.
While choosing these options consider checking ads that are effective for your brand. This can help you achieve your specific marketing goals or objectives.
Here are the types of TikTok ads to choose from in creating ads from the platform;
- In-feed Ads
This is the type of ads that can showcase your creativity to the native news feed of users. These ads appear on users news feed page which is called the “For You” page.
Once your ad appears here, you can gain more visibility and reach a newer audience.
Also, depending on the goal of your ads this type of ads is highly effective and is widely used by brands. Although, if your goals don’t suit In-feeds ads you can seek other options.
- Spark Ads
This ad becomes known in the year 2021 for marketers and brands to utilize in supporting each other. As a brand, you can sponsor trendy organic content that is similar to your products.
With this in mind, spark ads can also be effective ads when handled properly. It serves as a great way to create awareness for your new product and possibly make sales.
Easy steps to create Ads TikTok accounts
Before you can create your TikTok ads accounts you must open a TikTok business account. This will enable you to create an ads account for your business account on TikTok.
- Create Business Accounts on TikTok
Here are the steps in getting a business account.
- If you already have a personal account head to your profile and click the three dots on the up-right corner.
- Secondly, click on the settings and privacy.
- Thirdly, go to the options that say “manage account”
- Now select to switch to a Business account.
- Chose the best category that describes your business or brand.
- Afterwards, include a business email address.
- Set up Pixel Code on TikTok
The pixel code is what helps you track your website’s activities. This code allows you to manage visitors that come to your site and helps you understand their activities.
This can help you in creating personalized ads for your visitors or potential customers.
With this in mind, you’ll set up a Pixel code to use the TikTok ads manager and then choose your preference. You can choose either The Standard mode or you chose the Developer mode.
Secondly, you’ve to head to your cookie to check the consent setting before adding the Pixel code to your websites.
- Create an Ads TikTok Campaign
Users can create a TikTok account and run their first campaign by choosing the campaign option in the ad manager. After that, you can select the Create tab.
Secondly, you’re to choose the campaign objectives you want to achieve. You can now set an ad budget and the duration of the ad campaign
- Target the Right Audience
One of the mistakes marketers make is not reaching the right audience that’ll resonate with your campaigns.
The right audience is something you must understand before running ads. If you’ve no clue about who your audiences are you won’t be able to create ads that convert.
The ads TikTok account allows you to target people by age group, territory, language, or gender. You can also reach people who are interested in what you offer or who have reached out to you before.
5. Add the TikTok Ads
Once you’ve reached this step you can now add in your TikTok ads, this can either be a video or an image. Also, make sure your creatives are visually appealing and can be accepted by the audience.
Consider using visuals that meet your audience’s needs and that are engaging to some extent. In addition, the ads TikTok account must include a compelling call to action that matches your content. This C-T-C or caption must be able to encourage users to take the specific action.
- Chose an Ads Placements
An ad placement is what determines where your ads appear on TikTok and other platforms that they partner with.
However, if you’re a newbie that’s just starting you can select the Automatic placements. The automatic placement allows TikTok to place effective ads to maximize reach.
More so, you can also choose to manually place your ads on TikTok and its news feed apps.
- Monitor Ads TikTok Account Performance
Make sure you monitor your campaigns to see how it’s doing after launching them. You shouldn’t just leave your ads after setting them out there; make sure you check the performance of ads.
The TikTok ads account uses analysis to showcase to you how your ads are running, you’re also free to compare creatives and ad placements.
This will help you understand which strategies work best for you and to identify the ads format that’s effective.
How can Ads TikTok account work effectively?
You can make your TikTok ads campaign effective by following this guild and practices below. Most brands that have followed this best practice end up getting the best results on TikTok ads campaigns.
- Design Your Creative’s Right
While creating your content make sure you use the recommended TikTok spec for your videos or image. So, do consider checking the TikTok ad specs type to make sure your campaigns stand out and reach your target.
In addition, while filming your videos make sure they’re vertically arranged to affect the TikTok algorithms.
Videos that are on vertical sides perform better than the horizontal formats. On this note, this helps your post boost impressions with up to 40%
- Include Audio and Text
TikTok ads with audio lead to a better impression than regular content. You can use your ads TikTok account to create visuals that have audio. Also, you can include promotional audio that trends on TikTok.
On the other hand, the text has a way of communicating your voice to your audience. With text, you can also reach those who find it difficult to hear clearly
- Utilizing TikTok Influencers
Most influencers already have a higher fan base, which means they can help you maximize your TikTok ads. Also, make sure that you choose an influencer that has a high reputation and a similar audience to you.
So, when you partner with them they can help you reach a wider audience and promote your marketing objectives.
Most importantly, most brand influencers already know how to make engaging content that is appealing to users. This strategy will help you run effective ads that can produce substantial results.
- Effective use of TikTok Analytics
Using TikTok analytics is a great way to gain valuable insight into how your ads and audience are performing. With the TikTok analytics, you’ll discover the best timing for ads, recent trends, and other information that affect ads TikTok accounts.
- Use Relevant Hashtags
Ensure that you always include hashtags in your ads to relatively stand out from others. Also, make sure the hashtags are relevant to your paid ads and can attract your potential audience.
Using relevant hashtags connects you to individuals who may have an interest in what you do and can promote engagements.
Related: Best TikTok Marketing Guide
Pricing Model for Ads TikTok Account
Due to some factors, you wouldn’t be able to know the actual cost of running an ads account. However, we’ve carefully broken down the estimated cost for several bidding options.
There are different bidding options available for you to choose from. Also, the type of ads you do and the quality and interaction of the ads may affect cost.
Here are some bidding options for you to choose from when running ads TikTok account:
- CPM (Cost-Per-Mille)
This bidding option allows you to pay for every 1,000 impressions that your ads get. This type of bidding is a great option to increase brand awareness.
You can begin with $10 in a given 1,000 impressions.
- CPC (Cost-Per-Click)
For this case, you’ll have to pay for each click received for your ads which can traffic for your websites or app. The estimated average CPC cost can be $1 per click
- Cost-Per-Action (CPA)
This bidding option allows you to pay for the actions users take as they view your ads. The cost varies because it depends on the type of action taken and your brand.
Some of the factors that affect the TikTok pricing model can be the type of objectives your ads are running.
Also, consider the targeting, type of ads, and the quality of content you use that can be engaging for the audience to determine cost.
Related: Best TikTok Creative Best Practices
FAQs
- How do I get a TikTok ad account?
The ads TikTok account can be created by following these simple steps;
- Users should open their accounts and create accounts for advertising.
- Next, you can select your billing info.
- Thirdly, set up your campaign ads.
- launch the campaign and complete your payments and registration details
- Congratulations you have completely set up your ad accounts
- How much is a TikTok ad account?
However, option you chose for your ads billing you must have a minimum budget of $500 for each campaign. Daily, you can budget $50 for a campaign level and $20 for an ad group level per day.
More so, you can begin TikTok CPM from $0.50 to 0.02 for a cost by click.
- Do I have to pay for TikTok ads manager?
After creating the TikTok ads manager account, you’ll have to choose a billing option. This option will help your account know how the account can be charged and determined.
- How do I find my TikTok ID?
Here is how you can find your ad account ID number:
- Connect to your TikTok ads manager account on the TikTok platform.
- Head over to the button with your username close to the language icon.
- After clicking the button, your account ID number will be displayed for you in all accounts linked with it.
- This number has up to 19-digit number formats.
- What are the requirements for TikTok monetization?
Before you can start making money on your TikTok account you must have up to 100,000 views within 30 days.
More so, users are to have up to 10,000 followers or more before applying to the TikTok Creator Fund in their pro/creator account.
- How do I publish my TikTok ad?
To publish TikTok ads in ads TikTok account, locate the TikTok marketing module and select Create a Campaign.
You’ll have to select a campaign name from the ad creation page to start running the campaign.
Also, you can promote your ads by selecting if you’re promoting a Single product or website under the promotion type.
- How can I become a TikTok partner?
Firstly TikTok wants partners that have a successful track record in digital marketing and have experts in TikTok’s advertising.
Once you have these qualifications and you can offer solutions on TikTok advertising products and practices you can partner.
- How long does a TikTok ad have to be?
If you’re creating video ads the length can be from 5 to 60 seconds long. If the ad video is too short or too long more than 6o seconds it won’t be approved.
Conclusions
Ads TikTok accounts are different from other advertising platforms for social media making it difficult for marketers to successfully run campaigns.
However, once you’ve understood how to effectively run TikTok ads you’ll expect success in your business.
Also, make sure to follow the strategies when starting your TikTok ads journey and practices. If you still feel unsure about creating your ads TikTok account simply check out some examples of TikTok ads that are effective.
Utilizing examples of TikTok ads that turn out successfully can inspire you to create your ads to make overall success.