How much does Tiktok Ads Cost
How much does TikTok ads cost? I guess this question is what many businesses or individuals who wish to run TikTok ads are asking.
Though, it took Tiktok sometime before starting Tiktok ads or Tiktok advertising on the platform. Many businesses have long looked forward to this opportunity and are ready to take advantage of it.
TikTok was some kind of slow in starting a formal advertising program.
So, because of this, many brands on Tiktok now find a way to advertise on Tiktok. Because of this, you’ll see the cause of influencer marketing that is quite popular on the platform.
Just for experimental reasons advertising on Tiktok started in late 2018. Even though, it didn’t start fully till 2019.
In the midst of that, there’s this discussion of the high cost of TikTok cost. It was obvious that advertising on TikTok isn’t just the normal or cheap rate one can get on Facebook or Instagram.
Just for TikTok advertising, some big brands can spend up to $50,000 to $120,000 to take over a popular TikTok channel.
Let’s say for example, if it costs a Hashtag challenge $150,000 for six days. Some businesses can spend more money to promote the challenge.
But with the introduction of the Tiktok short native video ads, it’s now more affordable to advertise on Tiktok.
The Question of how much does Tiktok cost is becoming clearer. Also, most businesses and brands are willing to take an ad bid on TikTok.
How Much Does Tiktok Ads Cost?
Knowing how much TikTok ads cost will help you streamline your budget for the ads. Since TikTok ads aren’t that cheap, you’ll be ready to spend money on TikTok ads.
The pricing of TikTok ads starts at $10 per CPM (cost per 1000 views). Also, in running TikTok ads, you must have a minimum of $500 on a campaign.
If you’re considering a Daily campaign budget, you shouldn’t have below $50. However, if you’re setting a budget for an ad group level, there are two options for you to choose from:
- Daily Budget – Here, you’ll need a minimum of $20
- Lifetime budget – You’ll work this out by multiplying the minimum daily budget which is $20 by the number of days you want to schedule the ad to run.
This is to say that if want to run an ad on a low budget, you shouldn’t be considering using TikTok.
Maybe you should consider using Facebook ads since it’s far cheaper.
What Type of People Are Very Active on TikTok?
It’s obvious how Teenagers have flocked the TikTok space, mostly the youngsters. Another thing you’ll notice is that among the youths on Tiktok, the majority are women.
A report by the ‘’Marketing Charts” website shows that the average TikTok user is from the age of 18-24. From these statistics, it accounts that it’s nearly over one-quarter of the total US Adults, making it up 25.8%.
Types of Tiktok Ads
I guess the answer to your question ‘How does Tiktok ads cost’ is answered from the descriptions above. Now, I want to take you through the various types of TikTok ads.
- In -Feed Ads
It appears naturally within a user’s feed and it’s only meant to show up there for 15 seconds. As a user, you can choose to skip the ad.
The ads contain a lot of call-to-action (CTA) types like app downloads, website clicks, learn more, and so on.
- Brand Takeover ads
It’s very much easier and better pricier option for ad-buying on Tiktok. Ideally, it comes in the form of still images, GIFs, or videos. It’s often linked to the brand’s profile or trending Hashtag challenge.
One good thing about this is that Tiktok only allows just one brand per day to have a monopoly on a particular Hashtag challenge. So, by doing this, you’ll ensure a greater brand takeover.
- Hashtag Challenge
Using hashtags on Tiktok ad is the most liked feature by Tiktok users. Why is this so? It’s because most users get a good sense of purpose that’s far beyond viewing an ad.
This feature is taken very seriously because Tiktok’s foundation is user-generated content based.
However, Hashtag challenges increase interaction by combining user creativity with messaging the brand.
Moreover, the use of Hashtags makes the partnership with the influencers easy. With this, it helps to increase the buzz around the particular Hashtag challenge.
- Branded Lenses
This particular type of TikTok ad type is similar to Snapchat’s branded filters. The major benefit is allowing users to select different filter options to enhance their videos.
You’ll see these branded lenses appear in most trending sections. With it, users can easily interact with them as they film their videos.
How TikTok ads cost does shouldn’t be a major challenge again, but you should be considering reaching the purpose of your ad. With these branded ads, reaching the purpose of your ad is sure.
Just as you’d love to know the TikTok in-feed ads are short videos.
However, you can decide to choose static images if you want. Moreso, you can use custom filters if you want just to improve the look of your work.
As an experienced Marketer, who has used the native TikTok ads, you should choose a budget of at least $500 just for a simple campaign.
However, another marketer can even go as far as prepared to pay $50,000 to $120,000 to run ads on the platform.
5. Top view Ads
This is very similar to the Brand takeovers. However, it aims to increase brand exposure. So, the main difference is just that Top-view ads don’t cover the screen as soon as users sign in. But it occupies the first in-feed post after 3 seconds. However, after that, it’ll show up to 60 seconds of full-screen video using auto-play and sound.
6. Tiktok Collection Ads
The Tiktok collection ads have a format that allows users to discover, and browse products on their mobile devices in full-screen mode.
It has a peculiarity that each time the collection ads are published, you can create an ad that will lead to an immediate Gallery page. However, it serves as a curated, inspiring collection of your products that users can browse without leaving the app.
- TikTok Spart Ads
This is a native ad format that enables users to advertise by tapping into the power of authenticity by supercharging organic content.
So, this kind of ad format provides the same great user interactions as organic videos. In this ad format, users can comment, like, and share. Also, they can visit your brand’s profile swipe left or click the handle name or the profile picture. Also, they can just follow your brand’s account just by clicking the +icon on the profile picture.
However, the Tiktok Spark ads will make brands experience great growth by building true connections with their community. This is possible by delivering great native content from authenticity.
Using TikTok is fun and it’s full of Challenges. However, one can easily say that TikTok is synonymous with challenges.
For example, there’s a TikTok Challenge called #AmanpianoChallenge in Nigeria where you have to dance to a popular Amanpiano track.
In the dancing, you’ll showcase unique dance moves and choreography which is inspired by the genre’s upbeat rhythm and melodies.
Also, there’s another best Tiktok challenge called the #Tumbleweed Challenge by Jimmy Fallon. In this Tiktok Challenge, he challenged people to make a video and share of people rolling around on the ground like a tumbleweed.
Tiktokers should do this with a piece of Western-styled music playing in the background.
The challenge became so successful that it has over 8,000 videos uploaded by TikTok fans. Also, the videos have over a total of 9 million views in just 7 days.
However, having a successful brand challenge will lead to great publicity. However, it’s very hard to get some cynical TikTok users to follow the lead.
Tips to know before you start running Ads on Tiktok ads
You can get better results with your Tiktok ads if you
- Show or display the message upfront: 63% of the TikTok ads use the highest CTR. With this strategy, you’ll have greater results from TikTok advertising. You’ll pass the message just in the first few seconds of the video.
- By Adding an Emotional Element: This strategy is responsible for over 50% of the best-running TikTok ads. If you add an element in your Tiktok ads that you’re your target audience can relate to.
- You are gaining a Better Watch-through- rate using vertical videos. The Tiktok comprises 25% higher watch-through rate on VVs. So, you must try to make vertical videos for you to get better engagement and watch-through rates.
FAQs on How Much does Tiktok cost?
- How much Does it cost to Promote a TikTok Post?
If you’re ready to promote a TikTok Post, just choose how much you want to spend for the day. However, the minimum for any Tiktok promotion is $3 per day.
And the Maximum you can spend is $ 1,000 per day. Though, TikTok will give you a range for the estimated view to set as your budget and timeline.
Is Tiktok Paid Ads worth it?
TikTok ads are worth every investment you’re making for it. It’s very beneficial mostly for brands that are targeting younger people.
Also, it’s worth it for brands that are investing in creative and fun content. However, brands should consider their objectives and budget each time they are considering TikTok ads.
How much does TikTok ads cost per day?
The minimum you can spend on TikTok ads per day is $50. TikTok needs a minimum of $500 ad spend on a campaign.
On an ad group level, the daily budget is $20. However, a Brand takeover in Tiktok ads which will guarantee over 5 million impressions will cost about $50,000 per day.
How can I optimize My TikTok ad spend?
It’s easy to optimize your ad spend on Tiktok is you first define your campaign objectives and target audience.
Try to test different ad formats, target options and create elements to see what the best with the audience is.
It’s not enough to ask how much does TikTok ads cost. But you must be willing to spend on it to get your goal.
Also, you must take time to monitor your campaign performance and make the right adjustments. With the right adjustments, you’ll know the best strategy that will increase your ROI
How Do I Measure the Success of my Tiktok ad Campaign?
There are enough tools to measure your campaigns. You can easily track various metrics like impressions, engagements, clicks, and conversions.
Once you see all these, you can tell if your ad is performing well.
Can I run ads On TikTok with a limited budget?
Of course yes. TikTok makes provision for options for every business size with different budget sizes to run ads.
Even as a start-up or a large enterprise, you can fashion your ad campaign to fit your budget and goals.
All you have to do is start with a modest budget and insist on maximizing the impact of your ad spend on the content.
The question of how much does Tiktok ads cost shows you how much you need to run ads on Tiktok. From the explanations above, I’m convinced that you now know how much to spend on TikTok ads.
With TikTok ads, businesses are allowed to reach targeted audiences uniquely. Even though, the cost of Tiktok ads may vary depending on different factors.
It’s good you read in detail all the provisions of this article. If you do so, you’ll know the amount you must have to initiate a campaign.
Once you make use of Tiktok’s creative ads format target options and analytics tools you can increase your brand awareness.