9 Reasons Why You Should Hire Facebook Ads Manager
To Hire Facebook Ads Manager can significantly enhance your business by leveraging their expertise in running successful ad campaigns.
Learn more about how to find and hire the right professional for your advertising needs in this article.
In today’s digital age, Facebook is a standout platform for businesses to connect with their audience. If you’re not exactly a pro at navigating the ins and outs of Facebook advertising, don’t worry.
Many businesses like yours are seeking to hire a Facebook ads manager to manage their Facebook Ads.
Related: How to Make Facebook Ads Account
This guide is here to help you understand how to find the right expertise for the job. To make sure your ad campaigns hit the mark and bring in the best results.
Hire Facebook Ads Manager
Meaning of Facebook Ads Management
As social media platforms shift towards paid advertising, having a well-run Facebook ad campaign is crucial.
With over 2 billion active users on Facebook, it’s a prime space for businesses to get their message across.
Leveraging ways to hire Facebook ads manager helps create campaigns to target strategies, budgeting tips, and best practices.
By hiring the right personnel, you can drive more traffic to your website and boost sales for your business.
Who is a Facebook Ads Manager
Facebook Ads Manager, also known as Meta Ads Manager, is someone who takes care of advertising campaigns on the platform.
These individuals, usually working for businesses or agencies, have a range of responsibilities, including:
- Planning and developing advertising strategies.
- Setting campaign objectives and key performance indicators (KPIs).
- Creating and improving ad content and target criteria.
- Managing the budget and overseeing ad spending.
- Analyzing how well the campaign is doing and reporting the results.
- Making changes to campaigns based on insights from the data.
In simple terms, a Facebook Ads Manager is the go-to person for handling all things related to advertising on Facebook. They make sure the campaigns are effective and meet the set goals.
Things to consider before you Hire Facebook Ads Manager
Before you start looking for a Facebook Ads Manager, it’s important to know what they do. These professionals are experts at creating, optimizing, and keeping an eye on Facebook ad campaigns. They understand how to use the tools, pick the right audience, and analyze the results.
Here’s how you can go about hiring a good one
- Set Your Goals Rightly: First and foremost, be clear about what you want to hire a Facebook Ads Manager. Your goal could be getting more people to visit your website, getting leads, and making more sales. Clear goals will help your freelancer create ads that work.
- Select the Right Platform: There are platforms like Upwork, Freelancer, and Fiverr where you can find freelancers. Check out their reputation and how easy it is to talk to them before deciding who to hire.
- Look out for Expertise: Find someone who knows their stuff when it comes to Facebook Ads. Certifications from places like Facebook Blueprint show they know what they’re doing. A good Ads Manager can write ads that grab attention, create eye-catching visuals, and reach the right people.4. Check the Work History: Look at their past work to see how well they’ve done before. See if they have case studies or examples of successful campaigns. This will tell you if they can get results and adapt to different business needs.
- Ask about Analytical Skills: A good Facebook ads Manager needs to be good with numbers. Ask them how they use data to make decisions and if they know their way around Facebook Analytics. This will help them run ads for the best results.
- Consider Communication System: You need to be able to talk to your Ads Manager easily. Make sure they’re good at keeping in touch, understanding their goals, and willing to work together to make things better.
- Discuss Budgeting: Ask them how they manage budgets for Facebook ads management. A skilled Ads Manager can spread the budget across different ad sets for the best results. Being clear about what you expect from the budget and what you want in return is important.
- Keep up with Trends: Digital marketing changes a lot, so your Ads Manager needs to keep up. Ask them how they stay updated with the latest trends and changes in Facebook advertising.
- Define Success and Reporting: Figure out what success looks like for you. Your Ads Manager should regularly share reports on how well the campaign is doing. This includes things like how many people clicked, how many bought something, and how much money you made from ads.
Remember, finding the right Facebook Ads Manager involves looking at skills, experience, and how well they match your business goals.
By understanding their role, and focusing on communication and analytics, you can get someone who can handle your Facebook ads well.
It also adds to your overall success in the digital world. It’s an investment in making your business more visible and profitable in the competitive online landscape.
Reasons to Hire a Facebook Ads Manager
When managing your business on Facebook, hiring a Facebook Ads Manager can be a game-changer. Here’s why:
- Time Efficiency: Managing your Facebook ads can take time and effort at your end. By hiring a professional, you free up your schedule to focus on essential aspects of your business. While the expert handles the intricacies of developing, managing, and optimizing ad campaigns.
- Expertise Without In-house Cost: While hiring an in-house marketer can be expensive, working with a Facebook Ads agency or freelancer can be cost-effective. You can explore skillful individuals, including designers and analysts, offering a range of expertise for the cost of one position
- Knowledge and Skills: When you hire a Facebook ads manager, they strictly specialize in marketing and advertising, ensuring that objectives are met. With access to professionals with diverse skills, you can trust them to navigate the ever-evolving landscape of Facebook advertising.
- Adaptability and Flexibility: Agencies are accustomed to delivering quick results and adapting to changing situations. This flexibility is invaluable for your business, allowing for swift adjustments to marketing campaigns or immediate responses to performance reports.
- Resourcefulness: Create effective advertisements with limited resources. Their experience enables them to produce high-quality work, even under challenging circumstances.
- Staying ahead of Trends: The advertising industry is dynamic, with new trends and changes emerging regularly. A Facebook ads manager stays abreast of these updates, ensuring your campaigns leverage the latest technologies for optimal results.
- Employee Turnover Concerns: When you hire a Facebook ads manager, you don’t need to worry about employees coming and going. Highly qualified professionals within the agency remain committed to finding solutions and helping your business achieve its goals.
- Faster Results: Seasoned marketers know how to enhance the results of your Facebook ads. Instead of spending time and resources learning, invest in experts who can quickly deliver the outcomes you desire.
- Fresh perspectives and Partnerships: Collaborating with experts opens doors to new connections and expands your network. They also provide fresh perspectives on your business, marketing strategies, and more.
Where to Hire a Facebook Ads Manager
There are different places available online where you can hire a Facebook ads manager;
Freelancer websites act as a bridge between companies and skillful individuals. They help in simplifying the hiring process and making it more efficient and flexible for both parties.
Through freelance sites, you’re not limited to local candidates and can find specialized skills from around the world.
You can hire a Facebook ads manager freelancer on websites like Upwork, Freelancer, or Fiverr. While searching, consider looking for individuals who have a history of successfully managing Facebook ad campaigns.
- Faster means of hiring
- Reduced administrative burden
- Access to wider and different expertise globally.
- Digital Marketing Agencies
Digital marketing agencies can offer a more efficient, effective, and professional approach to hire Facebook Ads Manager. They offer expertise, different qualified candidates, and a streamlined process to ensure you find the right person for your role.
Many agencies specialize in digital marketing, including Facebook advertising. These agencies usually have a team of experts in online marketing and can offer a comprehensive approach to your advertising needs.
- Handles the onboarding and negotiation process
- Perform evaluation and training
Social Media Management Companies
Some companies specifically focus on managing social media, including Facebook ads. They can assist in creating and implementing a strategy that fits your business goals.
Social media management companies can help you connect or hire a Facebook ads Manager. However, their scope is typically narrower than that of a digital marketing agency. So, it’s crucial to consider the complexity of your Facebook ads, needs, and budgeting.
- Industry networks
- Focuses on social media expertise like Facebook ads
- Their professionals handle social media campaign
Independent consultants who specialize in Facebook advertising are also available. These professionals often have experience with various clients and can offer personalized advice based on your business needs.
These professional offers a more personalized and flexible approach compared to agencies.
- Direct communication and collaboration
- Targeted expertise.
- Limited onboarding and training supports
How to Become a Facebook Ads Manager
If you are eager to become a Facebook ads manager and build your career, here are steps to follow:
- Build Strong Knowledge and Skills
You’re to train and develop yourself in the knowledge and skills of Facebook ads. Consider taking online courses and tutorials. Platforms like Udemy, Coursera, and Facebook Blueprint offer courses covering Facebook Ads principles, campaign management, targeting strategies, and optimization techniques.
- Get Certifications
You can get certifications from Facebook Blueprint or other industries. This helps demonstrate your expertise in various aspects of Facebook advertising expand your skillset and enhance competitiveness.
Connect with professionals by joining ad communities on Facebook and attending industry events to network and learn from others.
In addition, you can offer your skills to non-profit organizations or small businesses to manage their Facebook Ads campaigns. This helps you gain valuable experience and expand your portfolio.
- Consider Freelance Work or Agency Roles
Once you have experience and skills, you can now explore freelance opportunities on platforms such as Upwork, Fiverr, or Freelancer. Many agencies hire a Facebook Ads Manager to handle client campaigns. So, you can look for job openings on agency websites or job boards.
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Cost to Hire a Facebook Ads Manager
The cost to hire a Facebook Ads Manager can vary widely due to several factors. This makes it challenging to provide a precise figure on their cost and pricing models.
However, I can outline a range and discuss the key factors that affect the cost. Here are the costs;
- Hourly Rates: Freelance Facebook Ads Managers usually charge between $50 and $300 per hour, with an average rate of $150 per hour.
- Monthly Retainers: Agencies and established consultants often offer monthly retainers ranging from $1,000 to $10,000 or more. This also depends on the level of service and complexity of the campaign.
- Performance-Based Models: Some freelancers or agencies may propose pay-per-result models where they charge a commission based on outcomes. This includes leads generated or sales made by this commission varying from 10% to 30% of the total ad spend.
Rate of a Facebook Ads Manager by Experience
The rates to hire a Facebook Ads manager generally fall into these categories:
- Mid-Level: Typically charges from $50 to $100 per hour.
- Senior: Usually charges from $100 to $150 per hour.
- Executive: Rates are typically $150 or more per hour.
Factors Affecting the Cost to Hire Facebook Ads Manager
- Experience and Expertise: Managers with extensive experience and specialized skills, particularly those with a successful track record in your industry, often charge higher rates.
- Scope of Work and Campaign Complexity: Managing simpler awareness campaigns generally incurs lower costs compared to more complex lead generation or e-commerce campaigns that require advanced strategies and optimization.
- Agency vs. Individual: Agencies tend to charge more than individual consultants due to higher overhead costs and the availability of a broader team for support.
- Location: Rates can vary based on geographic location, with major cities typically commanding higher costs compared to smaller towns or regions.
- Contract Length and Services: Short-term projects or one-time consultations are usually less expensive than long-term contracts involving ongoing management and reporting services.
Addition Tips to note to Hire facebook Ads Manager
- Certifications: Though not mandatory, certifications can indicate a candidate’s expertise and dedication to Facebook advertising.
- References: Request references to gather insights into the candidate’s previous work performance.
- Test Project: If you’re uncertain about a candidate, consider assigning them a small test project to evaluate their abilities.
- Negotiation: Don’t hesitate to negotiate. You can find a skilled Facebook Ads Manager who fits within your budget.
Steps to hiring Facebook ad specialist
You can hire Facebook ad specialist for your small business. Though, you must ensure to hire a very competent employee.
- Identifying your needs
At this point, you must find out the scope of your ad campaign. You’ll know how much time you need for the experts to put in to get the results.
Also, you must state the goals you want to achieve.
However, these objectives vary from having new traffic to generate leads at the time.
- Deciding Your Requirements
You must consider the general requirements and all the technical skills you want from ad specialist. In addition, their knowledge, the right skills, and proficiency. Also, it includes specific digital skills such as shortStack and Agorapulse ought to be your main concern.
- Publish Your Opening
Ensure to publish your job listing on your website if you have any. Also, consider using job boards such as Indeed, Upwork, and Fiverr. In this way, you’ll have a chance of getting more applications as your job advert will just increase visibly.
- Administering Pre-employment test
The Pre-employment test is a good way to assess your candidate only on Facebook ads. It’s for Facebook ads specialist skills without requiring seeing their resume. Moreover, it helps to discover a smaller number of qualified applicants. With this, you can proceed to interview state and then, making it easier and bias-free.
- Carry out your Interview
Once you’re done with the interview, the best candidate for the company is from the strongest candidate.
- Where can I find Facebook Ads Manager?
To use your ads manager, ensure you have a business page that comes with an ads manager account. You can check your ads account settings to confirm the information of your account.
- Where can I find someone to run my Facebook ads?
There can be several ways to hire Facebook ads manager. These include platforms like; Upwork, Fiverr, and Freelancer.
Also, endeavor to choose individuals that have a successful track reading of Facebook ads campaigns.
- How much does a Facebook ads manager cost?
The average cost to hire Facebook ads manager is $650 a month. But if you’re new to social media advertising, there are other smaller options when considering your budgeting.
- How do I find a Facebook ad contractor?
To discover a Facebook ad contractor, create a job listing on any freelance site specific to your needs and review proposals.
- How much does a Facebook Specialist cost?
The Facebook specialist who works on a monthly retainer can vary based on the nature of their work. But they can charge from $1,000 to $5,000 or even more for a given month.
- Should I hire a Facebook Ad manager?
Hiring a Facebook ads manager helps you monitor your overall Facebook ads performance. If you own a small business, you may be at risk of losing if you don’t know how to effectively run ads.
This is why hiring a Facebook ads manager can be a great option for you.
In summary, to hire Facebook ads Manager rightly can significantly impact your online marketing endeavors.
By understanding your requirements, setting clear goals, and conducting a comprehensive search, you can identify a competent professional to work with.
Also, to hire Facebook ads manager isn’t solely about cost but about working with personnel that can achieve your objectives.
So, make sure you take your time to study and research before choosing the right Manager. Also, consider the right platform and budget before you can hire Facebook Ads Manager.