10 Best Facebook Ads Strategy That Converts
Looking for the best Facebook ads strategy? Discover the best Facebook ads strategy for maximizing the benefits of targeted advertising to reach your desired audience effectively through this guide.
Also, you’ll learn how to create effective campaigns, target the right audience, and maximize your ROI with the best techniques.
Facebook Ads is a digital marketing strategy to reach more audiences that might convert to sales.
By the time you are done studying this article, you’ll be able to understand the following:
- How to properly set up a profitable Facebook ads
- Discover the best strategies for your campaigns
- Understand what the conversion funnel entails
- Know the best ads for different parts of the funnel
- Understand who your best buyers are
- What is retargeting
- Steps to bids
- how ads can be a test
- steps to combine Facebook ads with other campaign tactics
- understand Facebook pixel
Best Facebook Ads Strategy
Meaning of Facebook Ads
Facebook ads are an advertising tool on Facebook, which is a popular social media platform. Through Facebook ads, businesses can showcase their products and services by displaying ads to users.
In addition, these ads are designed to reach specific groups of people based on location, age, and their profile information.
With the best Facebook ads strategy you’ll be able to connect with your desired audience and increase awareness of your brand. This platform also helps you encourage your audience to take action like make purchases or other CTA.
What is the Best Facebook Ads Strategy?
Without an effective Facebook ads strategy you’ll not be able to know whether you’re making progress or not.
The strategy entails planning to achieve particular goals using paid advertising on Facebook. This goes beyond just running ads but it’s about setting clear objectives.
It’s about choosing the right tactics to maximize ad spending and targeting the right people with the right message timely.
Strategies to Consider Before Setting Up Your First Ads
- Set up the best Facebook Ads Strategies for Different Funnel Stages
The people you’re targeting have different conversion stages. A sales funnel helps you understand the diverse connections you have with your audience, breaking them down into different levels. Here are the different funnel stages;
- Bottom of the Funnel: These sales stages include some audience who are ready to make a purchase right away.
- Top of the Funnel: At the top of the funnel are others who need more convincing that your product is worthwhile. The best Facebook ads strategy funnel has four stages; these are attraction, converting, close, and delight.
A well-defined sales funnel shapes how you approach your campaign; here are some things to consider:
- Know or understand your Facebook audiences.
- Develop offers and campaigns tailored to each stage of the funnel.
- Create cross-channel marketing incentives to guide people through your sales funnel.
- Also, create a different campaign objective based on the relationship your audience has with your brand.
- Develop Clear and Practical Buyer Personas
To run the best Facebook ads strategy, you first need to identify your ideal customer. Your ideal customers are the one who values what you offer the most. So, this is crucial before you dive into crafting your Unique Value Proposition (UVP).
In addition, take a closer look at your potential customers:
What do they look like, how old are they and are they married? Understand if they own a home or rent? You can also determine their income rate. Answering these questions gives you insights into your audience.
If you’re unsure, explore Facebook ad targeting to understand your buyer as a real person, not just a digital profile. Tailor your ads to match their expectations and language.
Furthermore, understanding your target audience means knowing their pain points, interests, location, and buying habits.
Go beyond basic buyer persona exercises and understand how your personas identify themselves. For example, if your ideal customer is a Furniture business owner, you can use language that resonates with them.
Related: Free Coupon Facebook Ads
- Tailor Your Offers by Segmenting Your Audience into Groups
After identifying who your perfect customer is and understanding that the conversion journey has different steps. This also depends on how familiar they are with your offer.
Now, let’s bring these two pieces of knowledge together and create some magic. By understanding different funnel stages and buyer persona you can now know how to target different Facebook audience
In the early stages of the conversion journey, understand that new customers are likely interested in what you offer.
Best Facebook Ads Audience Segmentation
Here are the different categories of Facebook Ads Audience Segmentation
- Lukewarm Leads: These are those who visit your website only once and don’t engage with any content or offers.
- Past Blog readers: This category includes people who found your blog through search engine results or on social media. These individuals also have read a couple of your articles and then left.
- Engage Blog Readers: They’re people who consistently return to your blog for more insights. In this case, these individuals are more likely to make purchases or share your content on Facebook
- Landing Page Visitors: These are prospects that visit specific pages and indicate interest in particular products or features.
- Shopping Cart Abandoners: they are people who almost made a purchase but need more clarity to take action.
- Repeat Customers: Fans who keep returning and have the potential to become brand advocates. Brand advocates spread the word about your products or services. And studies show that people are four times more likely to buy when referred by a friend.
These audience categories represent different buyer personas in various stages of the conversion process.
Each category requires a unique advertising approach, and Facebook provides tools to tailor offers accordingly.
Best Facebook Ads Strategy For Converting
- Combine Facebook Ads and Google Ads for Maximum Impact
The beauty of digital marketing is that you don’t have to stick to just one channel.
Instead of placing big bets on a single approach and hoping for the best, you can mix various campaigns.
By doing so, can generate lead sources to boost each other along the way.
Here’s a simple tactic you can use specifically for targeting competitor keywords:
- Identify Interest: Facebook ads can be used to create awareness and discover who’s interested in your product or offer.
- Boost your Bid: The best Facebook ads strategy utilizes a website remarketing audience. This creates RLSAs (Remarketing List Search Ads) in Google ads. When someone who has visited the website searches for relevant keywords you can bid higher. This then ensures that the ad appears prominently in the search results.
- Compete for Competitor Keywords: Using Facebook and Google’s best Facebook ads strategy requires you to leverage RLSA competitor bidding. This allows you to bid more aggressively for searches related to competitors’ keywords capturing potential customers right from under their noses.
By combining Facebook ads with RLSA, you enhance your strategy and gain an edge in reaching potential customers. It’s all about making the most of the synergy between different digital marketing channels.
- Boost Your Facebook Ads with Content Marketing
Many companies use Facebook ads to turn interested people into customers. However, these ads often target both warm and cold leads at the same time.
Imagine trying to mix warm and cold items with Cling Wrap, it just doesn’t work. This mix can significantly reduce the success of your campaign.
But why do companies target both warm and cold leads together? Simply put, there might not be enough warm leads to focus on exclusively.
So, marketers end up reaching out to cold leads with direct sales offers.
The challenge lies in bridging the gap between these cold and warm leads and the solution is content marketing.
Content complements your Facebook ads. While “content” may sound like a buzzword, it’s essentially about creating valuable material that addresses your audience’s needs. You don’t need to be a top-notch writer; clarity, conciseness, and relevance matter more.
Share this engaging content with your Facebook target audience instead of bombarding them with sales pitches right away.
For instance, Moz adopts a long-term strategy, creating content about the latest SEO tactics. By consistently offering valuable insights, cold leads gradually perceive Moz as an SEO expert. Eventually, some of these cold leads warm up and become customers.
Later, after a person has read some blog articles or downloaded a free eBook, you can move them further down the sales funnel by targeting them with more sales-focused Facebook ads.
According to a promotion blog content on Facebook article by the Content Marketing Institute. They share ways to promote content using the best Facebook ads strategy:
- Top of Form
- Easily share posts on your Facebook.
- Request for likes and share on your post, my team members. Although, make sure that you don’t overdo it to avoid penalties from Facebook
- At the same time, easily boost your Facebook post to reach a wider reach of audience.
Tips: Use a single Facebook page post across multiple ad campaigns to consolidate social proof (likes and shares) under one ad.
3. Maximize your Reach with Facebook Mobile Ads and Instagram Ads
Did you know that a whopping 94% of Facebook’s advertising earnings come from mobile ads? That’s around $16.34 billion each quarter. It’s a huge playing field, and you want to be in the game.
And guess what? If you include Facebook’s Audience Network, you can connect with an even bigger audience
Now, think about your landing page. Is it set up for mobile users? It absolutely should be. Don’t fall into the trap of directing mobile users to a webpage that’s hard to navigate on a small screen.
We’ve witnessed mobile Facebook ads work wonders across various industries, from everyday products to business-to-business services. The key is to test and see if it fits your brand.
Take Udemy, for instance. They’ve nailed it by using both Facebook and Instagram mobile newsfeed ads to encourage people to sign up for courses.
Now, when it comes to creating ads, remember to tailor them for desktop and mobile newsfeeds.
For desktop ads, longer link descriptions work well. The headline is the star of the show, grabbing attention.
On the flip side, mobile ads showcase the headline in a smaller font, making the main ad text the star player. So, when crafting your ad copy, focus on making that main text shine for mobile users.
- Boost Engagement with the Free Giveaway Campaign on Facebook
If you want more people to click on your Facebook ads, consider giving away something valuable for free. Running giveaways and contests on Facebook is a fun and effective way to connect with your audience.
Take SurveyMonkey, for instance. They offer participants a chance to win cool prizes in exchange for taking surveys.
Now, check out Del Mar Fans & Lighting. They run a giveaway where entrants vote on their favorite lighting product.
By voting, participants not only enter the competition but also become potential customers.
Your Facebook contests don’t always have to be about making immediate sales. Instead, aim for long-term benefits like boosting brand awareness and gaining new leads for your conversion funnel.
Here’s a helpful tip: When targeting a large and unfamiliar Facebook audience, choose “Reach” as your campaign objective.
This way, Facebook will show your ads to the maximum number of people, increasing your chances of reaching a broader audience.
- Expand your Marketing Reach with Lead Ads
Lead ads on Facebook make things incredibly convenient. When you come across a lead ad in your newsfeed, you can easily provide your contact information without leaving Facebook.
This streamlined process minimizes any potential hurdles between a potential customer and the desired action.
However, it makes it simpler for them to share their email address in exchange for something like an eBook or another offer presented in a Facebook ad.
Here’s a straightforward best Facebook ad strategy to consider using lead ads:
- Build a Custom Audience: Create a Facebook Custom Audience consisting of blog readers and website visitors from the past 30 days who haven’t taken advantage of any previous offers.
- Launch a Lead Ads Campaign: Set up a lead ads campaign to collect their emails and guide them into your marketing funnel.
AdEspresso experimented to compare the effectiveness of Facebook lead ads versus regular ads with a landing page. Their conclusion was:
“As you retarget your website visitors, ads that are more likely to win are lead ads on mobile. While on Desktop format, Landing Pages are more likely to win.”
Remember, the success of gaining new leads depends on the quality of your content offer. The more enticing your content, the higher the chances people will download it, resulting in better outcomes for acquiring new leads.
6. Boost Your E-Commerce with Multi-Product Ads on Facebook
Facebook’s multi-product ads let you showcase several products in a single ad, and here’s why it’s a smart move:
- Offer more Choices: Multi-product ads provide your customers with options. They get to choose from multiple products in one ad.
- Maximize your Ad Investments: You pay for a single ad, but you get to promote multiple products. It’s like a bonus for your advertising budget.
- Highlight Multiple Benefits: Showcase the various benefits of a single product, making your ad more compelling.
Adobe’s experience with multi-product ads revealed some impressive results:
- Marked improvement in Click-Through Rate (CTR), with an increase ranging from 50% to 300%.
- Reduced Cost Per Click (CPC), leading to cost savings of up to 35% due to higher click engagement.
- Substantial enhancement in Cost Per Acquisition (CPA), with improvements exceeding 250% in certain cases.
- Ensure Customer Satisfaction for Long-Term Success
There are several reasons why keeping your current customer happy yields successful campaigns, they’re:
- Helps you stand out from your Competitors: providing a great customer experience, it naturally sets you apart from your competitors.
- Leverage Word of Mouth Marketing: a satisfied customer becomes your advocate, leading to powerful word-of-mouth marketing.
- Indicate Repeat Business: Happy customers are more likely to make repeat purchases.
- Explore Upselling Opportunities: There is always room to Upsell additional products or services.
- Cost-Effectiveness: It’s more cost-effective to retain current customers than to acquire new ones.
Above all, consider what would genuinely benefit your customers when developing your best Facebook ads strategy.
This could be a helpful guide, an exclusive discount, a chance to beta-test a new product or a customer survey with a thoughtful thank-you gift.
For instance, Litmus provides a guide to help their clients improve their email communications.
In addition, this doesn’t just show your customers that their opinions matter but also gives you valuable insights for improvement. Stack Overflow, for example, conducts annual surveys about the developer industry, inviting people to participate through their ads.
To engage with your current customers effectively, create Custom Audiences of past converters and purchasers.
However, you can utilize your email lists to set up a targeted Facebook audience. This ensures that your efforts are directed toward those who have already shown interest or made a purchase.
8. Maximize Results with Dynamic Facebook Ads
Dynamic product ads can be a game-changer for e-commerce sites, providing one of the best returns on investment (ROI).
Take KLM Royal Dutch Airlines, for example when they used dynamic ads to retarget visitors to their website. They experienced an impressive 87% higher conversion rate compared to their other remarketing campaigns.
Dynamic Ads give you the opportunity to win back customers who might be on the fence. This is achieved by displaying personalized ads based on their actions on your site.
The magic ingredient here is the Facebook Pixel, which allows for this high level of customization. To set up multi-product Facebook ads, all you need to do is upload your product catalog to Facebook Business Manager.
However, keep in mind that showing dynamic ads to people who visit your website relies on Facebook Pixel on the website. While does who visit mobile apps rely on Facebook SDK.
Additionally, users need to enable the Facebook Pixel, although this may become less common with Apple’s recent privacy features. This allows iPhone users to have more control over their data.
- Cultivate Customer Connections with Valuable Content
So far, we’ve talked about strategies on Facebook that aim to turn both cold and warm leads into customers. However, sometimes marketers give up too soon, attempting only a couple of times to convert a potential customer.
On the other hand, various small factors can hinder a customer from making a purchase or signing up initially. However, in six months or so, that lead might be ready to give your product a shot.
That’s why it’s crucial to keep nurturing your leads even if you don’t convert them immediately. Consider running a lead nurturing content marketing campaign every few months.
Also, create multiple targeted articles focusing on specific landing page topics to ensure your campaign resonates with different lead segments.
For instance, look at Keap’s Facebook ad targeting small business owners. It’s a clear example of a highly targeted approach.
Another best effective ad strategy is celebrating significant milestones with your customers, fans, and leads, just like Pipedrive does.
When you set up remarketing and lead nurturing campaigns, leverage Facebook Custom Audiences. This allows you to reach people on your email lists, past website visitors, and other lead segments, creating more personalized and effective campaigns.
- Harnessing Social Proof for Success
People value testimonials highly. This is why ads featuring social proof, such as reviews from real clients, tend to perform well. Star ratings alongside positive comments help alleviate concerns about trying something new.
FAQs
- What sells the most on Facebook ads?
Here are the lists of items that sell mostly on Facebook using best Facebook ads strategy;
- Mobile gadgets and accessories
- Books or ebooks
- Baby products
- Sport appliances
- Health and fitness products
- Children toys
- And electronics
- what is the best marketing strategy for Facebook
This can be achieved by using the best Facebook ads strategy in marketing, such as;
- Convert traffic from your websites to a Facebook page
- Use ads to grow your Facebook platform
- Engage with the community on Facebook and other Facebook pages.
- How can I boost my Facebook ads effectively?
The best Facebook ads strategy includes;
- Selecting a lookalike audience
- Increase your location target on campaigns
- Increase your ad budget when you succeed.
- Create sales funnel
- Generate new ads to earn more results from your budgeted campaigns.
- Where can I find clients for Facebook ads?
Generally, you can find clients online or via in-person meetings. Online platforms like; Facebook groups, communities, forums, and Slack are great places to discover clients. Also, you can network at industry events, conferences and workshops.
Conclusions
While the best Facebook ads strategy offers valuable insights, it’s important to recognize that they aren’t foolproof. Success is more likely when you follow the right steps, but it’s not guaranteed.
So, before diving into a costly Facebook ad campaign, consider testing your ideas on a smaller scale. Conduct experiments and A/B tests to identify what truly works for your audience.
Incorporate the best Facebook ads strategy discussed here as a foundation for developing your unique approach. Remember, the key to Facebook ad success lies in having a well-defined marketing strategy.
Beyond the technical aspects, don’t underestimate the power of injecting emotion, urgency, and creativity into your strategy. Adding creativity to the mix creates excitement by being the innovator with fresh ideas before anyone else.
In essence, your best Facebook ads strategy is not just about following rules alone. But it’s about adapting and infusing your unique creativity into a well-thought-out plan.