How To Make Facebook Ads Account: A Step-by-Step Guide
How To Make Facebook Ads Account may seem complicated, but this step-by-step guide will walk you through the process and help you get started with running successful advertising campaigns on Facebook.
How to make a Facebook ads account is very essential if you must grow your business using Social media marketing. Digital marketing can make your business reach a high number of desired audiences. One of the ways of using digital marketing to grow your business is by using Facebook ads platform.
Social media is key in advertising mostly using the popular social media platform such as Facebook.
Sometimes one can be asking why Facebook Ads? Facebook is popular because of over 3 Billion active users on Facebook. By this, it’s seen as the most popular social media platform for running ads.
In case you don’t know how to make Facebook ads account, you’ll learn it in this article.
However, the Facebook algorithm is really hard to deal with especially if you’re new to it.
It doesn’t matter if you’re a small business owner, a creator, or a social media manager.
One of the smartest ways to reach your targeted audience and build your business is using Facebook’s advertising.
That being said, in using social media to grow your business, you must know and understand how to make Facebook ads account.
From this, you’ll learn how to advertise on Facebook, which is a must.
How To Make Facebook Ads Account
What are the Benefits of using Facebook Advertising?
In creating a Facebook Ad, you’ll get detailed and specific demographics such as gender, location, and age.
With the demographics above, Facebook stands out among other social media platforms. Though, Facebook is a lifestyle-based targeting option such as:
- Education and Job interests
- Political interests
- Major life events
- Language of choice
- Gaming Interest
- Clothing interests
Once you’re ready to let AI do all the setup for you. However, the 2023 release of the Meta Advantages+ features will copy your ad performance in real-time.
Just as Facebook has stated, AI will help to ‘Increase the performance benefits of AI in Ad campaigns. With this process, you can maximize the value of every Ad impression.
How to make Facebook Ads account
Running Facebook ads is quite easy once you learn and master Facebook Ads Manager usage.
Interestingly, a survey of US retailers showed that 41% see their greatest return on advertising spend (ROAS) from Facebook Ads.
It’s really great if compared to the average conversion rate in every industry of just 8.25%.
Reach More People on Facebook and Instagram
Since Meta owns Facebook and Instagram the platforms integrate easily for online marketing.
So, it means that Paid advertising can easily run simultaneously on Facebook and Instagram. By using these two platforms, you can reach more social users. You must not be on Instagram to reach those on Instagram.
The ability to reach more people using Facebook advertising on Facebook and Instagram is enormous.
It’s not new that both marketing agencies (about 90%) and small businesses (about 85%) consider Facebook newsfeed ads as the most effective.
To state the fact that Instagram Feed and Instagram Stories ranked number 2 and number 3 for their top-performing data for ads.
Tracking of Ad Performance in real-time
Just as Meta got rid of its full Facebook Analytics Platform in 2021, it’s still a good resource for understanding ad performance. It includes reach, engagement, conversions, and other metrics.
However, this data is updated in real-time so you to adjust your campaign depending on the performance.
However, there’s also an important benefit of Facebook’s present analytics which is the ability to at Meta Pixel to your Website.
Some other content management platforms will allow you to add this code to your website. The code will help you to track the effectiveness of your Facebook ads.
So, you must learn how to make Facebook ads account to successfully achieve this.
However, you can monitor user behavior and then create a specific target audience for your future Facebook advertising campaigns.
Before Going into Facebook Ads
Let’s look at this important thing we must think why advertising and what we want to achieve. We can get this right by measuring the success ahead of going live with ads. Here you’ll able to decide the particular ad objective that is best for you.
Let’s take for example, if you want more people to buy your product through Facebook ads, your Success metric could be 100 buyers in the first month. So, if it’s a lead generation you want, success could be measured by a larger email list.
However, you should be thinking about your reason for advertising before creating a campaign.
How to Make Facebook Ads Account
To start a Facebook ad campaign, you you’ll go through, the Facebook Ads Manager tool. Learning How to make Facebook ads account you must learn to work with Facebook’s ads manager.
So, I’ll walk you through all you need to know step-by-step to advertise on Facebook.
Starting With the Facebook Ads Manager
Once you sign up with the Facebook account, you’ll receive a personal ad account ID by default.
With the ID, you can go to the Ads Manager and you can locate it in the upper left-hand corner.
To access the Facebook Ads Manager, you’ll require a verified payment method and the following:
- Facebook Page
- Or must be an admin, editor, or advertiser on someone else’s page.
However, if you don’t have a page for your business, you can follow Facebook’s steps to create one.
Once you create any page, it’ll give you an ad account automatically.
In case there’s a page you wish to use to create your ads is created by someone else, you will require the page admin to make you an admin, editor, or advertiser role on the page.
But if you already have an existing ad account for your page and you wish to create a new one, you’ll need a business manager account.
A new account will be created for you once you sign up for a Business Manager.
You can easily use the steps on a Desktop or laptop computer.
Finding the Facebook Ads Manager is easier by clicking and this direct Link.
From there, it’ll take you directly to the Facebook Ads Manager for a personal ad account.
However, if you manage multiple ad accounts, you can use the account drop-down menu to select the right account.
You’ll navigate to Ads Manager right from your Business page. Go to the left sidebar and click on the ad center drop-down sign of the Facebook page.
After this choose all Ads from the drop–down. You’ll see at the bottom of the page an option to click Ads Manager.
(Image of ad center)
So, click on the Facebook Ads Manager to start. It’ll take you to your Facebook Ad account page. From there, you’ll see a quick review of your ad account(s).
In case you have access to more ad accounts, choose the very account you want to run ads.
However, if you use a mobile device, a Facebook Ads Manager app is what you’ll use for Apple and Android.
This is a subtle journey on How to make Facebook Ads account. It’s quite easy I guess.
How to Make Facebook Ads Account- Step by-Step
Here is the complete guide to advertise on Facebook using the latest version of Facebook Ads Manager:
- Create Ad
Locate and click on the green create Ad button to start with your first ad.
(Image of create )
Then, facebook will be prompt you to select a buying type and your campaign objective.
- Select Your buying Type
The Meta Ads offers two different buying types. There’s Auction and Reservation (it’s formally reach and Frequency).
Auction: It provides more choice, efficiency and flexibility. Also it has less predictable results. The ads can be placed across Facebook, Instagram, messenger and Meta audience Network.
The Reservation: With this, you can plan and buy your campaigns in advance using your predictable performance goals. Also, you can have more control over your frequency controls. Your ads can also show on Facebook and Instagram.
However, the major difference between the two is in your campaign setup and objectives.
A major example is that an auction ad allows you have various campaign objectives. But Reservation has just two which is the Awareness and engagement.
Make sure you read over all the Meta’s guidance on the best option that suits you more.
- Select Your Campaign Objective
The Meta and Facebook will allow you set up your ads using your ultimate goal in mind.
Below are the six objectives you can choose from:
- Traffic: In this type of ad, you’ll send people to a particular destination such as your website, an event, or to a download link. It’s very good for a link clicks, landing page views and calls.
- Awareness: here, youre ads will be showing to people that are most likely to remember them. However, according to Meta, its goal is good for reach, brand awareness, video views and store location.
- Engagement: In this type of ad you’ll need to make your audience to receive more messages. It includes also in-app purchases, such as likes and comments. This type is also great for video views, conversions and calls.
- Leads: Here, your ad may help you collect details from potential customers. Moreso, it’s good for forms, conversions and calls.
- Sales: In this ad, you’ll find those who may want to buy your product or service. From this route it’ll be clear that your you’ll have great conversions and in-app sales.
- App Promotion: it helps you to get more users for your page, app or encourage current users to continue using it.
- Select a name for your ad campaign
Immediately you’ve chosen your marketing objective, you’ll then asked to name your campaign. You must be sure your campaign name is quite recognizable to as many as are working on the ads.
- State Your ad Category
Since different regions have different advertising rules, mostly when it comes to categories such as credit, employment, housing, social issues, elections or politics.
In case your ad falls into one of the buckets. Its worthwhile making it here to ensure it remains compliant with the Facebook’s and various countries’ advertising standards.
- Select If You want A/B testing on
In this case as the process is on-going, you’ll be able to turn on the A/B test feature. At this point, you’ll try out different images, text, or placements to increase your ad performance. So, the full setup for this will come out later in the process.
- Select if you want to turn on the Advantage+ campaign budget
In this feature, the only available if you choose the auction buying option. This means Facebook will find the best available opportunities automatically.
It’ll help the results across your ad set and distribute your entire campaign budget in a real time. Then, you’ll get all the results.
- Narrowing down your Performance Goal
Currently, Facebook allows you to get great specific about the ultimate goals of your ad.
Any time any campaign goal is mentioned in step 3 has a separate set of specific target. Let’s say Awareness has everything from the broader ‘Maximize reach’ to the hyper-specific ‘Maximize two-second continuous video views’.
- Clearly define your ad spend and Schedule
Once you set an ad budget, it’s good to remember that this figure represents the maximum amount of money you really want to spend. So, you can set your budget per day or you can set it as a total amount for the campaign.
- Daily: In a daily budget you can set a limit on what you want to spend each day on the ads. Then, Facebook will use the set details to find the right place and time to show your ad to your target audience. Any time it reaches your budget, the ad will stop running for the day. Then, the cycle will continue the next day.
- Lifetime: this lifetime budget is the maximum you’ll spend all through the time you run your ad ca malign. Here, you’ll give Facebook a number and an end date. Therefore, it’ll spend the money depending on ad performance. If the budget is reached, the ad campaign will stop.
- Customize The Target audience
The Meta group has recently made some changes to its audience customization settings in Ads manager. This is why things may look as little different nowadays in case you’re a regular user.
In the past, marketer could zero in on every location to behavior and interests.
Presently, you can select just 3 options such as Location, age, and language.
In case you want to get more specific than this, don’t fear the new Mata Advantage + audience features will help for the entire ad targeting for you.
So, let’s see how it works:
“Meta’s AI uses a lot of information to locate your audience from your page. However, this is constantly evolving as it learns such as Past conversions, pixel data and interactions using the previous ads.
In addition, you can rely on Meta’s AI to locate your audience or add particular information. It’s about the people you want to reach as n Audience suggestion.
The Advantage+ audience helps to make the broadest possible audience to search within. Also, they give Meta’s AI lots of flexibility.
In another way, you can also provide a lot of specific suggestions such as age, range, gender and interests.
For this reason, Meta will target the audiences firstly before expanding the search to produce the best results for your ad.
There’s good news for the Facebook Ads Manager veterans that know their target audience. And if know them well, you can reach them because they are still in your ad creation wizard.
However, you can easily switch back to the original audience options just by clicking the link in the ads Manager.
11. Select Your Ad Placements
Your ad placements define where your ad will appear for your targeted audience.
So, you don’t have to surprised to learn that Meta has created similar changed to its placement tools.
However, with the AI Powered Advantage+ placements to help maximize your ad reach.
So, you can decide on ad placement yourself by choosing the manual placements options. If you do this, you’ll see the options.
There’re a lot of options all over the Meta suite of social platforms.
- Feeds: It enables you to get a high visibility for your business using the ads in feeds.
- In-stream: It captures quickly people’s attention as they are watching videos.
- Stories and Reels: It’s really good in telling a rich, visual story with immersive full screen vertical ads.
- Reels Overlay: With this you can reach people with sticker or banner ads just as they watch short-form content.
- Messages: It enables you to send offers or updates to people already connected to your business. So, learning how to make Facebook ads account wills a great thing for you.
- Search Results: Enables you to send offers or updates to those you already connected to your business.
- Apps and sites: It you’ll expand your reach using ads in external apps and your websites.
- Select Your Social Accounts
From the next window, select which Meta social media profile that you want the ads to run on
- From your ad format
Just under your ad setup, you’ll easily create a new ad. Also, you can use an existing post or use any of your mock-ups you have in Meta’s Creative Hub.
After making this selection, choose if your ad will show a single image or video, a Carousel (multi-image or video post).
- Select Your particular Media And Write Your Text
Finally, you can add those scroll-stopping creative assets. With the ads Manager you’ll likely have pulled through something you have posted already on your facebook page. However, you can change it by clicking the Edit drop-down in the Ad creative box.
Just upload your photos or clips. – Carousel ads, video ads.
At this section, you can switch up the ad copy and ad creative you use in each section of the Meta apps. So, if you wish to tailor the experience for every platform. To know how to make Facebook Ads account, you need to know all of this.
Thereafter, lower down in this section, and select the music for the formats if application.
Also, you’ll be able to add your ad copy with the various text options. Most importantly, don’t forget to include a functional call-to-action (CTA).
- Select Your Destination
It’s time you choose your ads destination. That’s where you want Facebook to send people anytime they click on your ad.
So, you should have a fast-loading mobile optimized experience.
On the other hand, it should be simple, dynamic landing page, form or lookbook you can just create with Facebook.
In other hand, you should have the money to spend and choose your website link and add your UTM tracking parameter.
- Publish Your Facebook Ad
At this point click on the ‘Publish’ button just at the bottom right-hand corner of the page to publish it.
Immediately your ad is submitted, Facebook will take some time to review it by the officials. During this time, they will check if it’s fit and doesn’t violate their ad rules.
You should be expecting the ad to be reviewed within 24 hours.
After the review, you’ll get a notification from Facebook on your account or email that the ad is live.
I think you can now see that how to make facebook ads account will really improve your business.
How much does Facebook Ad cost to create?
Setting up Facebook ad can be complicated, but the truth is that you’ll only pay what you wish to spend.
You can only spend from the budget you set up. Though, the mileage you get from what you spend can vary a lot.
Data from Wordstream showed that the average cost per click (CPC) on Facebook Ads across all industries is $0.83. (In comparison, the average cost per click in Google ads is $4.22.
So, if you’re to come down to some specific sectors, it means the CPC an vary depending.
In industries with the highest cost per click such as Dentists and Dental services at $1.27. Furniture at $1.19. Also Attorneys and Legal Services is at $1.15.
In considering the industries with the lowest we see travel at $0.43, Arts and entertainment which is at $0.44. The Food and Restaurant is at $0.52.
Being Strategic with Your Facebook Ads
Seeing that you have known the basics of creating facebook ad, it’s good you start to see how it works for your audience.
Make sure that whatever your goal is that the ad will be helpful. Ensure that all you define will align with your measure of success.