Native Ads Placements 5 Creative Ideas to Win Sales
Native ads placements refer to the strategic locations on websites or mobile apps where native advertising is displayed.
Discover the best practices for effective native ads placements that seamlessly blend with the user experience while driving engagement and conversions.
An advertiser uses Digital advertising as an important tool for marketing their product or brand to the right people.
However, as individuals get better at finding and enjoying content, native ads placements offer a fresh way for marketing.
In today’s article, we’ll guide you through the basics of Native advertising and its placement. We’ll explain extensively what it is and why it matters,
Also, this article shares insight about how it works and how to use Native ads to achieve your marketing goals.
So let’s dive in as we share the secret of native advertising!
What is Native Ads Placements / Native Ads
Native ads placements help provide a seamless blend across various platforms they’re on. Their placements are designed to take the format or style of the user experience.
This type of ad can be found everywhere, from publisher websites and across your social media platforms. In the same vein, native ads are contextually compared to other forms of digital ads.
For instance, display and banner ads that appear at the side or above the website. For native ad placements, they take the likes and functions of medium content.
This format enhances how users experience ads, making them feel like it’s a natural part of what they’re seeing. Instead of sudden interruption, like banners people usually ignore, native ads have a better chance of getting noticed.
Because they work well, many people are now using native ads. Currently, they make up about two-thirds of all spending on digital display ads.
In the US, spending on native ads was expected to hit a record high of $87.6 billion in 2022.
Why do Native Ads Matter?
In a time like this, content has been a crucial aspect of our daily activities. Each day, we consume information from various platforms, especially on digital platforms like Pages and social media.
Remember, native ad placements are not displayed to look like an ad but like the actual content on the webpage viewer. This makes users difficult to ignore them while consuming media.
A research that was carried out by Outbrain listed a pointer. That 75% of users have more trust in news and recommendations displayed in the native ads. These native ads are seen as the editorial environment and 54% trust the User-generated content.
Also, according to Taboola, they discovered in a study that native ads are more effective than the industry average. They are effective in raising brand favorability, message association, and customer consideration.
Types of Native Ads Placements
Native advertising has various types of ads with different unique features, which are:
- In-Feed Ads Placements: these are a type of native ad placements that appear alongside organic content in a user feed. For example; on social media like (Facebook, Twitter, or Instagram) or on a publisher site. For example Forbes. They look like regular posts but might be labeled as sponsored or promoted ads.
- Search Results Placements: For most search engines, ads that appear at the top of the result page are called native ads. These ads are designed to fit in with your organic search results but they are ads.
- Promotional Listings: These ads are created for shoppers who have an online history of shopping for products. For example, when searching for products, a list of sponsored ads may appear on places like Amazon or eBay. Although, these ads appear to look just like the organic listings.
- Widgets Native ads: These are recommendation widgets that appear at the bottom of the content. They can also appear at the side of a webpage to recommend additional or similar content for you. For instance, a widget native ad placement can start with phrases like; “You might also be interested in” “We recommend” etc.
- Video Native Ads Placements: This ad allows you to use videos that can be evenly placed on a webpage or social media handles. In this case, you don’t have to use text, just use an eye-catching video that can be engaging for viewers.
What are the Benefits of Native ads Placements
Some of the benefits of native advertising include the following:
- Increase Engagement: When ads fit in, individuals are most likely to notice and interact with your ads. Especially when the ads share common interests with viewers, this leads to a higher engagement rate.
- Improved User Experience: Native ad placements enhance the user experience by being non-disruptive and providing relevant content. Unlike ads that interrupt, it can lead to an increase in brand awareness.
- Increase Targeting: They offer sophisticated targeting options based on user geographic settings, interests, and behavior. These direct ads to the most relevant audience to boost the goals of the advertiser.
- Enhance Brand Awareness: Users are likelier to remember native ads due to how they integrate with the underlying content. This leads to increasing brand awareness for potential customers and existing ones.
5. Best Practices of Effective Native Ads
Native ad placements help you reach your target audience in a variety of formats by following these 5 best practices.
- Set a Marketing Goal: If you want to use native ads for advertising, you must first discover the reason for running such ads. Whether you want to generate leads, build brand awareness, or showcase your product, it’s important to identify your goals.
In addition, identify your audience and create the right message that resonates with them. Also, think about your audience’s needs and how your brand can serve them best.
- Identify the Right Format: Many formats have different significance in how they affect your campaigns. You can choose a platform that resonates with your message. Also, there are various types of native ads that you can use for advertisement. For example sponsored ads, custom content ads, promotion listings, etc.
- Create your Content and Placement ads: When generating content for native ads, use an image or video that can capture a large audience and increase productivity. also, keep in mind the following procedure while creating your ad content:
- Make sure you use a few characters for your headline intro.
- Make sure that the language you’re using is quite suitable for your audience
- Start with a great headline or image that makes people stop and stare
- Don’t just sell, tell stories through your content; let your customers see how your product solves a problem.
- Implement a call to action, let people know
- Test and Improve: while running a native ads placement, always optimize your ads record. More so, regularly assess ad performance and make adjustments based on what resonates best with your audience.
In addition, you can also test and optimize different headlines, and images or update your call to action. Ensure to test one format first for at least two weeks intervals before testing other formats.
- Be Transparent: make sure to label ads as Sponsored or Recommended ads to maintain honesty and transparency with your audience. On the other hand, ensure that the native ads respect user experience. So, avoid disruptive tactics to provide a positive and enjoyable user experience.
How to Access Google Native Ads
A marketer that uses Google Ads can access the Google Ads Manager to add their ads through native ad placements. Below are the steps to access Google native ads so do well to view them:
- Go to your Google Ads Manager
- Now add your creative like; images, videos, and text
- Afterward, Google will now place your ads on various websites and apps with the Google Display Network “GDN”
How to Discover Native Ads Placements
Typically, Native ad placements don’t look like actual ads, making it difficult for people to spot them. Also, some viewers may not even realize that they’re on a paid advertisement.
However, some activist such as the Federal Trade Commission (FTC) with the Interactive Advertising Bureau (IAB) helps regulate native ads.
This ensures that customers are not manipulated or misled through ads.
In addition, such ads fit on WebPages but you can spot them as native ads through:
- When a video is featured as “Recommended for you”
- Include an icon on top of the right-hand side of the ad.
- You will notice that it is marked as a “Suggested post”
- It also has a sponsored feature credit.
- It’s also designed as “Recommended stories.
- Sometimes it features the icon of the native ad network.
Native Ads Placements Cost
Most times, native ads can be placed through automated trading called programmatic buying. It also uses data analysis that helps you put your brand at the top of the right audience.
In the US, their spending in 2023 is expected to surmount $200 billion while globally it’s expected to be $493 billion.
On the other hand, the cost of running this ad may be affected by some factors. This includes; domain authority, target audience, traffic competition, and some more.
However, native ad placements can cost between $500 to a thousand dollars. In addition, these ads are priced using two models which are CPM and CPC.
- Where CPM stands for Cost per Mille and
- CPC: This stands for, Cost per Click model.
Also, an advertiser has control of native cost ads because it depends on the goals of your goals. More so, the type of campaign you wish to run also plays some role.
Additional Tips for Native Ads
Understanding some of the best practices on native ad placement helps advertisers ensure their ads are effective and engaging. Here are some bonus tips to keep in mind for your native advertisements.
- The best placements for native ads are those where the ads are relevant to the surrounding content and the user’s interests. So, choosing the wrong placements can lead to low visibility and engagement for your ads.
- The ads should be placed in positions where they are likely to be seen by users. This often means placing them above the web page or within the user’s natural eye path.
- Native ads should never be intrusive or disruptive for viewers. As such, they should be clearly labeled as ads and avoid using manipulative tactics.
- Also include attractive images or videos on your native ads placements to grab attention and encourage interaction.
- Always assess and adjust based on performance to improve ad effectiveness over time.
Some Common Mistakes to Avoid
- Being Too Disruptive: Annoying users with intrusive ads, leads to decreased user satisfaction and engagement.
- Ignoring Transparency: Not clearly labeling ads as sponsored content can erode trust with the audience.
- Neglecting Mobile Users: Overlooking optimization for mobile devices thereby misses a significant portion of potential viewers.
- Failing to Test: Not evaluating and refining ad performance can lead to missed opportunities for improvement and better results.
- Mismatch with Audience: Failing to align ads with audience preferences can lower effectiveness and engagement levels.
FAQs on Native Ads Placements
- Q: Where are native ads placed?
A: These ads are commonly seen as recommended content for websites. They are displayed beside or below an article you read, they’re also displayed as feeds on your social media like Facebook, Twitter, or Instagram.
- Q: How do I advertise on native ads?
A: Here are the steps; First understand your target ad units for the native. You can also create a new ads unit if you don’t have an existing one. This will help in representing the place on your websites or app where native ads will be showing.
Next step, you’re to create a native style and then apply a native style to a certain line item. Now you can add your native creatives.
- Q: What is the meaning of native ads
A: Native ads are ads that automatically use the same format or style of the websites that they are displayed on. This gives the user a seamless user experience. Also, these ads may appear in various formats like text or images. They use the quality of the websites without any work from the advertiser.
- Q: Where are you the most likely to see native advertising?
A: users are most likely to see native ads on YouTube and most social media platforms like Instagram or Facebook. In addition, they can also appear on apps when they are offline.
- Q: What is native placement?
A: Native advertising is paid ad placement that is designed to feel like a natural part of a user experience. Meaning that they appear with the same format and tone where they are placed as the non-paid content.
- Q: How does native ass look like?
A: these ads look more like the articles or pieces of content found with them. In most cases, the goal of native ads placements is to create brand awareness. So, you may not expect to see similar words customized in your view advertisement.
- Q: How much does a native ad pay?
A: in a programmatic display campaign, the usual cost for a thousand impressions (CPM) is usually between $0.50 and $4. On the other hand, in a native campaign, the cost can go much higher. Sometimes it can hit up to $10 or even surpass $20.
- Q: What is another name for native advertising?
A: native ad placements are also known as sponsored content, partner content, and branded journalism. It’s a type of paid ad that looks like it belongs to the regular content where it’s placed.
- Q: what is the difference between native ads and ads?
A: Native ads usually get more people clicking on them than ads. Also, they are good at bringing visitors to your websites. A survey found that 53% of customers often look at native ads more than display ads.
- Q: what is the best content for native ads?
A: Great native content has two important qualities.
- It must be helpful and interesting for the reader
- Must blend well into the web page without causing any disruption.
Conclusions
Native ads a placements are a great way to skyrocket your advertising goals and gain massive results. With the information we’ll provide for you in this article, you can maximize your brand and make profits.
Make sure understand the crucial steps before choosing to run native ads. Also, I’ll recommend native ads for advertisers who wish to create their brand awareness as a tool to employ.
I hope this article was as exciting as it was to use while creating it just for you.