Top 9 Best Email Marketing Servers for Effective Campaigns
Email marketing servers play a crucial role in handling successful email marketing campaigns. Through this article, you’ll learn about SMTP servers and how they can enhance the deliverability and effectiveness of your email campaigns.
Email marketing servers differ significantly from the typical outgoing mail servers associated with free email providers like Gmail or Yahoo.
Specifically, only a dedicated server that uses SMTP can effectively handle high-volume email marketing campaigns, ensuring optimal delivery for messaging.
To get started, you can select the most suitable plan for your requirements, by choosing from a variety of bulk email servers.
Most servers include a set of analytics tools, providing real-time metrics such as open rates and click-through rates.
This enables you to assess the effectiveness of your campaign and make necessary improvements.
Benefits of Using Email Marketing Servers
An email marketing server are specialized software program that allows businesses to issue bulk emails to a large list of subscribers.
It’s generally a powerful email-sending technique that handles all the technical aspects of sending emails. This ranges from the formatting, personalization, automation, delivery, and tracking of emails.
Here’s a breakdown of the impact of email marketing servers:
- Sends Bulk Emails Simultaneously: Unlike your personal email account, which has limitations on the number of emails you can send in a day. The case is different for an email marketing server; it can handle thousands or even millions of emails simultaneously.
This is crucial for businesses that want to reach a large audience with their marketing campaigns.
- Segmentation: You can segment your email list into different groups using a server that works. This can be done based on demographics, interests, or behavior.
In addition, segmentation allows you to send targeted emails that are more likely to resonate with each recipient.
- Personalization: Email marketing servers allow you to personalize your emails with the recipient’s name, interests, or purchase history. This makes your emails more relevant and engaging, which can lead to higher open and click-through rates.
- Tracks Emails: Email marketing servers track important metrics such as open rates, click-through rates, and unsubscribe rates. This data can be used to measure the success of your email campaigns and make improvements over time.
Forms of Emailing Servers
Email marketing servers can work in two different ways for successful email campaigns. It can be a shared server or it can be a dedicated server.
- Shared Email Marketing Servers: These servers are used by multiple individuals or businesses for their marketing campaigns. They are typically more affordable than dedicated email servers. However, they offer less control over your email sending and can be impacted by the sending practices of other users.
- Dedicated Email Marketing Server: These servers are used by only one business owner and they offer more control than a shared server. It yields better deliverability rates and higher security, but they can be more expensive.
How to Choose the Right Email Marketing Server
But for a large business that needs more control over their email sending, a dedicated server may be a better choice.
Additionally, the best email marketing server for you will depend on your specific campaign goals, budget, and needs.
By carefully evaluating your options and prioritizing the features, you can choose a server that can yield results for business.
9 best Email Marketing Servers
- Sendlayer SMTP Email Service: This is a dedicated SMTP email delivery server, that seamlessly integrates with over 1,000 platforms. This ensures the smooth transmission of transactional emails for any type of website or eCommerce store.
By authorizing your domain name, SendLayer prevents email service providers like Gmail or Outlook from flagging your messages as spam.
Also, its dashboard allows you to easily monitor your email analytics and account details.
In addition to its email delivery capabilities, SendLayer contributes to your website’s speed and performance by efficiently managing your transactional emails, ensuring quick loading of web pages.
On the other hand, SendLayer pricing is contingent on the volume of emails you intend to send each month.
- They’re fast and reliable email delivery
- SendLayer has a protection of sender reputation
- Has an easy setup process and it’s easy to use and monitor
- Helps manage your Email listing
- Provide Seamless integrations
- Their customer support is top-notch
Cons of Sendlayer
The expected growth plan is capped at 10,000 emails per month. If your email volume exceeds this limit, you’ll need to request a quote.
- For 1,000 monthly emails, you pay a fee of $5 per month
- For 5,000 monthly emails, the cost is $15 per month
- While for 10,000 monthly emails the fee is$25 per month.
In addition, Sendlayer also offers Scalable plans available for 20,000+ emails
2. Brevo (was known as Sendinblue): Brevo, formerly known as Sendinblue, stands out as a popular email marketing service that also incorporates SMS marketing. It presents itself as a comprehensive all-in-one marketing platform.
Notably, its transactional email product ranks among the best SMTP service providers available.
This SMTP email provider seamlessly integrates with WordPress and various marketing tools like OptinMonster, Google Analytics, and others.
Brevo distinguishes itself with an extendable API and SMTP relay service designed to enhance email delivery rates for transactional emails.
This results in a higher likelihood of your emails reaching your audience’s inbox rather than being directed to spam folders.
Pricing plans are based on sending limits rather than the number of contacts which provides Brevo with a unique advantage.
There are two options for utilizing Brevo’s SMTP services:
- Standalone Transactional Platform: This serves is ideal if you already have your email marketing set up through Constant Contact or another service.
- Full Marketing Platform: This comprehensive option includes transactional emails and positions Brevo as one of the favored email marketing platforms.
In both cases, Brevo’s free plan allows you to send up to 300 emails for a day. This makes it a particularly attractive option for small businesses or new eCommerce sites.
- Their pricing is less expensive and has a competitive market.
- Comes with several automation features for email marketing
- Has a good and easy-to-use interface
- Provides a customized email templates
- Helps track emails for optimization of results
- Support is somewhat slow, with no live chat available. It only comes with a form to create a support ticket.
- It’s free with up to 300 emails for a single day
- Transactional Platform plans begin with a fee of $15 per month. This hosts up to 20,000 emails for a period of one month
- As for the full Marketing Platform plans, it begins with a cost of $25 in a given month
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SMTP.com stands out as one of the most potent email delivery services in the market. It has also excelled in handling large volumes of listing and ensuring swift delivery.
This service is built on highly responsive infrastructures that eliminate delays, allowing you set up and integrate sending emails within minutes.
SMTP.com provides a Reputation Defender addon that proactively monitors the state of your email list. This add-on safeguards your domain and IP reputation, ensuring consistently high delivery rates.
In addition, comprehensive reports are offered by SMTP.com, allowing you to assess and enhance your email delivery and engagement performance.
- Supports shared IPs and dedicated IPs, enhancing sender authentication
- Flexible and scalable plans
- Proactively checks and blocks spam, maintaining high delivery rates
- Superfast delivery with over 99% system uptime
- Features a highly responsive support team available 24/7
- Effortless migration from other services
- The Reputation Defender addon incurs an additional cost of 20% of the plan’s price.
- No cheaper plan options are available for websites sending fewer than 50,000 emails a month, potentially making it less ideal for small businesses.
- $25 per month for 50,000 monthly emails, with plans scaling up to $500 per month for 1 million monthly emails
- High-volume plans are available for 250 million monthly emails.
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Mailgun stands out as a robust transactional email platform, specifically favored by developers due to its extensive API options. With Mailgun, you can effortlessly send, receive, and track your email listing.
Moreover, Mailgun serves as a highly scalable SMTP service, making it a suitable choice for sending both marketing and transactional emails.
In fact, it doesn’t matter the nature of the site you’re running you can fully maximize this function.
This SMTP server helps medium-sized businesses aiming to ensure their emails reach their intended destination.
- Incredibly powerful
- Supports testing mode
- Ideal for developers, offering not only SMTP relay services but also a RESTful API and API libraries for programming languages like Ruby, Python, PHP, Java, C#, and more
- Lacks beginner-friendly features present in other SMTP providers on our list
- $35 per month for the Foundation plan, covering up to 50,000 emails per month
- $90 per month for the Scale plan, which includes 100,000 emails and dedicated IP tools
Both the Foundation and Scale plans have flexible pricing for higher email volumes
For Enterprise customers, Mailgun offers custom pricing.
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Amazon Simple Email Service (Amazon SES) stands out as a flexible and scalable SMTP service designed for developers and marketers. This helps to efficiently send marketing, notification, and transactional emails.
While offering high deliverability and powerful features, this SMTP service is primarily designed for developers and advanced users.
Amazon SES excels at its core function of delivering emails, making it an ideal choice for those with more expertise.
Amazon SES Pros:
- highly competitive prices available on the market
- while hosting your web application on Amazon EC2, you receive 62,000 free emails monthly
- Additional emails and attachments may come in affordable rates.
Amazon SES Cons:
- Customer support requires the purchase of different Amazon Web Services (AWS) support plans.
- Demands a considerable amount of technical knowledge
- Free for the first 62,000 monthly emails if sent from an application hosted on Amazon EC2 (U.S.) ($0.10 for every 1,000 over)
- You’re charged $0.10 for a given 1,000 emails sent from a client or other software
- A GB of attachments cost $0.12 for each.
Postmark is a leading SMTP service specializing in sending transactional emails, emphasizing email deliverability and speed.
Also, it offers exceptional analytics and security, featuring mobile-friendly. Also provides responsive email templates, customizable message events triggered by simple webhooks, and more.
- An analytics tool within the period of 45 days email logs system
- Offers fast delivery times in the industry as a result of its singular focus on transactional emails
- Relatively expensive for a tool with a singular focus
- Not suitable for email newsletters or other marketing campaigns
- Free for up to 100 emails for a period of one month
- $15 cost for 10,000 emails monthly
- $55 cost for 50,000 emails in a month
- Scales up in pricing for users approaching 2 million emails to over $1000/month
Moosend is a less expensive email marketing platform that functions with an SMTP. It offers a user-friendly drag-and-drop email builder for designing transactional emails.
While it doesn’t provide a standalone SMTP service, it’s a suitable option for a single solution for marketing and transactional emails.
- Affordable marketing plans with an SMTP service included.
- Simple A/B testing options
- Their customer support is excellent
- Provide robust tools that help in email listing and segmentation
- Not the right choice for SMTP if you already have a satisfactory email marketing platform
- Standard plans lack a dedicated IP
- Varied pricing, starting from $7/month for 500 subscribers to $4,672/month for 1 million subscribers
- Has custom pricing for Enterprise plans, featuring an account manager, dedicated IP, and priority support.
- Google Workspace Servers (Formerly G- G-Suite)
Helps you utilize your existing account as your SMTP service, providing a professional business email address with an initial Google interface. This includes access to the entire productivity suite, including Google Calendar, Docs, Drive, and others.
By using the WP Mail SMTP plugin, you can connect your WordPress website to Google’s SMTP server. This will also enable you to send transactional emails through the world’s most popular email service provider.
Google Workspace Pros
- Very affordable
- Ideal for small businesses
- Reliable infrastructure has been set in place.
- You can only send up to 2,000 messages a day.
- Plans begin with $6/month for a user
- It’s free to use if you have Google Workspace for your business
- SendGrid Email Marketing Server
This type of server functions as a cloud-based email service provider, complemented by an SMTP service. It also allows the efficient sending and receiving of bulk emails without the need to manage a separate SMTP server. This platform also facilitates the creation of email marketing campaigns.
Moreso, SendGrid offers a user-friendly setup, impressive scalability, delivery optimization tools, dedicated IP addresses, extensive integrations, and more.
Additionally, SendGrid provides comprehensive analytics and real-time feedback for every email sent.
SendGrid server comes with two distinct products which are:
- Email API/SMTP plans: Tailored for developers.
- Marketing Campaign plans: Catering to marketers.
The noteworthy aspect is that both plan types incorporate SMTP and API options.
- SendGrid boasts a 99% deliverability rate, handling 134 billion daily emails.
- These Email marketing servers offer a seamless integration setting with WordPress on their plugin.
- Their servers provide responsive and good customer support for users.
- Paid plans featuring a dedicated IP may be considered expensive for new businesses.
- The offer Free options available for both plan types.
- Email API/SMTP plans commence at $19.95 per month for the Essentials 50K plan. For a dedicated IP, the Pro 100K plan is necessary, starting at $89.95 in a month.
- The Marketing Campaign plans to initiate at $15 per month for the Basic plan. While the Advanced plan required a dedicated IP, starting at $60 per month.
Essential Email Marketing Servers features for effective campaigns
- Delivery Rate: Check the email marketing servers’ ability to land your email inboxes and not spam folders. Look for high deliverability rates email servers and strong anti-spam practices.
- Ability to Customize and Segment Listing: Examine the ability to segment your audience based on demographics, interests, and behavior to send targeted and relevant emails. Look for features like dynamic content and personalization options when choosing a server for marketing.
- Tracking and Analytics: Use a server that tracks open rates, click-through rates, and other metrics to measure campaign success and optimize future efforts. Advanced analytics can also be considered like A/B testing is a bonus.
- Usability: A user-friendly interface is crucial for creating and managing campaigns efficiently, especially if you’re not a tech expert. Drag-and-drop builders and intuitive workflows are helpful for an effective setting.
- Automation: Email marketing servers with automation capabilities like welcome emails, drip campaigns, and triggered emails based on user behavior improve engagement.
- Integrations: Consider the compatibility with your existing CRM, website, or other marketing tools for seamless workflow and data synchronization.
- Scalability: Ensures that it can handle your email list growth and campaign volume as your business expands.
Common Tips for discovering the perfect Email Servers:
- Understand your campaign goals and target audience: Examining your objectives and audience will help prioritize features and narrow down Email marketing servers options.
- Compare Review: Research different email marketing servers and compare their features, pricing, and deliverability rates. Take reviews from users and industry comparisons into account.
- Free trial Options: Most Email Marketing servers offer free trials or demos. You can Sign up and test out the platform to see if it’s user-friendly and meets your needs.
- Support and resources: Consider the customer support provided by the server. Look for responsive support options and helpful resources like tutorials and webinars.
- What is an Email Marketing Server?
An Email marketing server is designed to handle large sending of emails without any restrictions or limits. It works in a way that emails get to the right inboxes and filter spam messages or other underlying issues.
- Which Server is best for Email Marketing?
Currently, the best server for email marketing is Brevo which was formally known as (sendinblue). Brevo is an all-in-one solution for bulk email campaigns and user-triggered transactional emails.
- What is an Email Server?
This is software that is designed to host the sending and receiving of emails. It can be operated by mail transfer agents (MTA) and mail delivery agents (MDA).
- How do I set up my SMTP server?
To set setup an SMTP server on Winders, go to the Server Manager Dashboard and include roles and features. Now, choose the type of installation and select the destination server. Click on server Role and select Features. Also, install the missing features and Confirm your Installation.
- Which is the cheapest Email marketing software?
The best cheapest email marketing servers include the following;
Brevo, HubSpot, Mailchimp, Constant Contact, ConverKits, MailerLite, GetRespose and SendGrid.
In conclusion, from the knowledge in this guide, you have seen that Email marketing servers help utilize effective campaigns. With the right measures, you can reach your business prospects with ease and produce excellent results.
On the other hand, while choosing a server for your email marketing make sure you consider your needs and budget. Also, align your budget with the pricing structure of the servers and your given objectives.
Also, look for plans with features and scalability that fit your current and future needs without breaking the bank.